Most insights teams still operate like order-takers, not strategic partners.Sinead Jefferies, SVP of Professional Services at Zappi and former Chair of the Market Research Society, bridges C-suite strategy with operational research excellence, transforming how organizations embed consumer truth into decision-making.You'll discover her "know your audience" framework for speaking the language of business leaders, the cultural shift from project-based to connected insights that changes how marketing perceives research, and why reading the room matters more than statistical significance when influencing senior stakeholders.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
Listen to This Episode
More from Inside Insights
Season 10 in Review: What NFL, PepsiCo & Unilever Taught Us About Modern Marketing Leadership
Using AI to ask deeper, more human questions
How to build brand elasticity to reshape perception
How consumer insights are reshaping perceptions & driving innovation in frozen foods
Get summaries like this every morning.
Free AI-powered recaps of Inside Insights and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.