The Woman Who Defined Third-Wave Coffee | TRISH ROTHGEB!

You’ve heard the term “Third-Wave Coffee”... but did you know it was coined by our guest today, Trish Rothgeb! She’s the Founder of Wrecking Ball Coffee in San Fran, and has been working in the industry for 4 decades. Together we unpack the pivotal moments of coffee history that have shaped the industry today (for better or for worse). Plus we explore the ways in which late third-wave coffee is failing us, and what we can do about it - with an emphasis on education and connection.  00:00 Introduction & Trish Rothgeb’s Coffee Legacy 01:20 The Origin of “Third Wave Coffee” 03:05 First, Second & Third Wave Explained 09:10 Community and the Evolution of Specialty Coffee 17:30 Building Community at Wrecking Ball Coffee 24:10 Meet People Where They Are 28:00 Roasting as Craft and Flavour Design 35:00 How to Become a Great Coffee Roaster 39:15 Mentorship and Sharing Knowledge 45:45 Hot Take: Why Coffee Quality Can Be Measured 50:50 Shout-Outs and Final Reflections If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee! Find Trish here: https://www.instagram.com/trishrothgeb/  Wrecking Ball Coffee: https://www.instagram.com/wreckingballcoffee?/  Want more coffee content?  IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share&ltsid=4e8cead0-6644-4c4a-b419-28c825b1b236 Want to get in touch? Hit us up at hello@itsjustcoffeepod.com for any questions or comments. Proudly sponsored by: Marco Beverage Systems: https://www.instagram.com/marcobeveragesystems/  Apax Lab: https://apaxlab.com/ Condesa Co.Lab: https://condesacolab.com.au/   Riverina Fresh: https://www.riverinafresh.com.au/ Thanks for listening! Learn more about your ad choices. Visit megaphone.fm/adchoices