Jacob Cass and Matt Davies speak with Amelia Sordell, founder and CEO of Klowt and one of the leading voices in founder-led marketing. We explore how founders can show up without overshadowing the business, how to align personal voice with company positioning, and why posting more does not automatically mean building authority. You’ll also learn where to start if you are building from zero, what content habits actually move the needle, and how to think about ROI from founder branding.
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