Solo Episode: The Instagram Strategy That Actually Built My Business

In this special episode, Rivki takes the stage at the J2J Expo and shares the social media strategy behind everything she has built. From breaking down Instagram metrics to the truth about influencer gifting, ShopMy affiliate marketing, and why going viral might actually hurt your business, this is the most practical breakdown of how social media really works that Rivki has ever put on record.We get into:1. The full Instagram breakdown: reels, stories, bio optimization, and what actually drives discoverability for businesses and creators alike2. The metrics that matter and the ones that are just vanity: engagement rate, saves and shares, and conversion rate explained simply3. Influencer gifting and ShopMy: how affiliate marketing is changing the brand and creator relationship and what it means for your bottom line4. The curse of virality and why chasing a viral moment can tank your conversion rate overnight5. Networking, the long game, and how Rivki integrates her Jewish identity into her content without ever thinking twice about it.📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz0:00 - Intro2:20 - Platform Breakdown: TikTok, Instagram & Substack6:15 - Instagram Stories, Reels, Feed & Bio Optimization9:45 - The Reality of Podcasting (Managing Your Expectations)11:35 - The Metrics That Actually Matter & What to Ignore16:09 - Brand Awareness vs. Conversion Content18:47 - Influencer Gifting: What Brands Get Wrong25:25 - The Curse of Virality28:05 - ShopMy & How Affiliate Marketing Is Changing Everything33:50 - Networking, the Long Game & Why It Always Pays Off37:44 - Being Jewish Online & Showing Up Unapologetically39:18 - Privacy on Social Media: You Don't Have to Share Anything45:50 - Trial Reels: The Most Underused Instagram Tool Right Now