KQED's The California Report

Historians Discover Mystery Behind Central Valley 7UP Signs

September 23, 2026·9 min
Episode Description from the Publisher

7UP is one of the most recognizable drinks in the world. But what’s less known is a connection in the San Joaquin Valley that began almost a century ago. Billboards and signs of the once flourishing Valley industry have enticed historians for years. Reporter: Rachel Livinal, KVPR The governor has signed legislation that strengthens protections for abused children. Reporter: Elly Yu, LAist Learn more about your ad choices. Visit megaphone.fm/adchoices

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