Scaling Trust in the Digital Age: Leadership, AI, and the Future of Legal Search

"Marketing is like painting a moving train. Everything is always changing." –Tanner Jones, Consultwebs VP of Business Development Lawsome's very own Tanner Jones and Matt Smyers invite the CEO of Lawyer.com, Colleen Joyce, to discuss how Lawyer.com and other similar platforms can help law firms grow, the challenges they face, and how to adapt in this new age. Colleen started working for Pop Star in 2009 and later launched Lawyer.com to help consumers easily connect with legal representation. Reflecting on how swiftly technology has evolved the sector, she frequently shares her insights on modern industry shifts, misconceptions, and the challenges lawyers face today. To stand out in a crowded market, Colleen details the strategic growth steps she took—most notably hiring a high-profile celebrity spokesperson—and explains how that partnership propelled the business forward. To learn more, tune in to the latest LAWsome episode.  You can connect with Colleen on her Website and on his LinkedIn. TLDR: In this episode, you will learn about How to adapt your law firm to the fast-paced evolution of legal technology Creative growth strategies to differentiate your business and beat the competition How to navigate the unique challenges and misconceptions facing modern lawyers