Bruce Springsteen Revolutionized My Company (Chairman at Virtual, Andy Freed)

Do you know BRUCE?Andy Freed, Chairman of the Board at Virtual Inc, has seen Bruce Springsteen nearly 100 times—and was so inspired by what he saw that he wrote a book about it........Lead Like The Boss: The Bruce Springsteen Framework to Elevating Your LeadershipWhat he took from those shows completely changed how he leads.Not strategy.Not vision decks.How people feel.At the end of every show, Bruce walks to the back of the stage……and personally acknowledges every single band member.For about 10 seconds each, he makes them feel like the most important person in the world.Andy saw that and thought:"Isn’t that the job of a leader?"But it raises bigger questions…Why can a rock concert hold attention for 3 hours…while an executive loses the room in 3 minutes?When did leadership become about slides…instead of connection?And what would actually change…if leaders focused on how people feel instead of what they say?Most leaders are focused on:what they need to saywhat they need to get donewhat they need to presentBruce is focused on:what the audience feelshow the moment landshow people walk awayThat’s the difference.I’ve been in rooms where the strategy was right……but the leader lost the room in 60 seconds.And I’ve seen the opposite—where the message wasn’t perfect……but the leader had people leaning in, locked in, all the way through.That’s not an accident.That’s intentional.So here’s the real question:Are you just trying to be heard…or are you trying to make people feel something?-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter