
AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyinsiders.com.--------------------------------In this Best of the Back Catalogue episode, we revisit our conversation with Camilo Courtenay, Former Loyalty Product Manager for Vodafone UK's award-winning VeryMe Rewards programme.Launched in 2018, VeryMe Rewards has become a standout example of customer loyalty in the highly competitive telecommunications sector, delivering personalised experiences and driving nearly 30 million reward redemptions in just two years.Camilo shares how Vodafone uses partnerships, personalisation and customer feedback to create meaningful rewards that go beyond transactions. He also explores the brand's innovative gifting strategy, designed to build emotional loyalty by delighting customers and even extending value to their family and friends.This episode is packed with practical insights for loyalty professionals looking to strengthen retention, create emotional connections and design loyalty programmes that stand out in crowded markets.Show Notes:1) Camilo Courtenay2) Vodafone UK3) VeryMe Rewards 4) #55: Vodafone UK's Loyalty Programme - Very Me Rewards with Camilo Courtenay
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.

7-Eleven: Loyalty, AI & Redefining Convenience for the Next 100 Years (#793)

Best of the Back Catalogue: How BP Built Global Loyalty Beyond Points (#792)

The Loyalty Roast: Challenging Loyalty Myths (#791)

Best of the Back Catalogue: How Wiiv Rewards United Mauritius Through Loyalty (#790)
Free AI-powered recaps of Let's Talk Loyalty and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.