Stop Selling, Dammit: Why Pressure Is Killing Your Deals

The harder you chase a sale, the more buyers tend to pull away.Nancy Kay Coy, author of Stop Selling, Dammit!, joins Making BIG Shifts to explain why pressure, scripts, and aggressive closing tactics are becoming less effective with today’s informed and skeptical buyers.Nancy breaks down the four emotional drivers behind purchasing decisions, the extra question every seller should ask before closing, and why deals often stall long before a prospect goes silent.They also discuss how to uncover hidden friction, focus on outcomes instead of proving your expertise, and help buyers confidently explain and defend a decision internally.The core lesson is simple: selling chases the yes. Solving earns it.Listen now, follow Making Big Shifts by MKTG Reboot, and share this episode with someone who is tired of chasing deals that never close.