Marketing: Global Edition

Dubai: A Destination Brand Bouncing Back

May 29, 2026·18 min
Episode Description from the Publisher

When disaster strikes, what happens to a destination's brand? From tsunamis to nuclear meltdowns to war, Jasmine and Piers ask how cities and countries recover. This week: Dubai, fresh from their own visits, and how the Gulf conflict is reshaping one of the world's most ambitious city brands.

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