The Amazon Math Nobody Talks About w/ Nik Hall

In this episode of Marketing People Love, I sit down with Nik Hall, founder, operator, and Amazon growth expert, to break down what actually drives success on Amazon in 2026. We get into the real math behind profitable brands, why most founders misprice their products, and how small decisions around pack size and positioning can completely change your trajectory. Nik also unpacks why Amazon is becoming increasingly pay-to-play, how AI is reshaping search and discovery, and what separates scalable brands from crowded, commoditized categories. He also shares the frameworks he uses to evaluate opportunities, avoid "bloodbath" categories, and help brands scale with more clarity and less guesswork. If you sell physical products or want to understand where ecommerce is heading next, this conversation will give you a sharper lens on what actually works.