The Companies That Pay MILLIONS For Your Data…

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire AI labs are paying millions of dollars for company data through third parties, so should you sell yours? Neil says it depends on the business model, and Eric warns the labs will use that data to compete with you. Then a Bain study: only 6% of marketers say AI has had a significant impact on performance. Eric explains why that matches the top slice of any company, Neil shares the three places AI is actually winning for clients, and an a16z chart shows just 2.2% of households pay for AI. They explain why they stopped hiring clippers after YouTube's originality update, why niche videos bring qualified leads, and how Neil now picks topics from his sales pipeline. An honest episode on data and content. Key takeaways◾Do not sell data that lets the labs compete with you◾AI only pays when it is aimed at work that moves revenue◾Original, niche content beats clipped reach Chapters00:00 Should you sell your data to the AI labs?02:06 Data is the moat as models converge02:51 Eric's YouTube videos are driving leads03:45 Bain: only 6% of marketers see AI impact05:13 Neil asks: how many of you are growing?06:10 Neil's top 3 AI wins in marketing07:29 AI amplifies effort, and only 2.2% of homes pay08:59 Why we stopped hiring clippers09:58 YouTube's originality update for Shorts11:54 Neil's team wanted 10 clip channels12:58 Eric no longer needs an editor or a poster13:32 Niche content brings qualified leads15:27 Neil's channel: topics from the sales pipeline16:52 Long form once a month, shorts twice