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Marketing Strategy Academy with Jen Vazquez: Daily Summaries Delivered
by Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer
🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee. We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love. And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune in weekly for solo episodes and guest chats with marketing pros who’ve cracked the code and are here to help you do the same.
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The most recent episodes — sign up to get AI-powered summaries of each one.
- 2 days ago17 min
351 | The Pinterest Strategy Every Photographer Is Missing
I used to be that photographer, grinding Instagram every single day, posting reels, doing stories, engaging in comments. My bookings were fine, but fine isn't why I started a photography business. In this episode, I'm sharing exactly how photographers can use Pinterest to book more clients without being on it every single day, because the way most photographers are using Pinterest is the reason it's not working for them.In this episode:The 2021 deep dive that showed me 80% of my clients actually found me through Pinterest and Google, not InstagramWhy Pinterest is a completely different buyer pool than social mediaThe two biggest mistakes photographers make on Pinterest (hint: one is about keywords, not hashtags)How one wedding session can become 40 to 80 pinsThe exact keyword strategy for location-based photography businessesA real client case study where outbound clicks jumped 315% in six monthsSponsered by: Grab six months of Aftershoot Select for $49! #cullsmarter
- 1 weeks ago14 min
350 | Pinterest Content Ideas For Service Providers With No Blog
The number one reason service providers tell me they're not on Pinterest is this: "I don't have a blog. I don't have a ton of content. What would I even pin?" Here's what they don't realize. You do not need a blog to succeed on Pinterest. In this episode, I'm walking through exactly what Pinterest accepts as a destination when you don't have one, and why your brand photos might be some of the highest performing Pinterest content you're not using yet.In this episode:What Pinterest actually accepts as a pin destination (service pages, booking links, freebies, videos, and podcast episodes)Why brand photos, especially behind-the-scenes shots, outperform polished headshots on PinterestHow to turn one brand photo into five pins targeting five different keywordsSimple content ideas that don't require a blog: FAQ pages, process pages, and testimonial pagesWhy a Pinterest pin can keep driving traffic years after a feed post disappearsALL LINKS MENTIONED
- 2 weeks ago15 min
349 | Converting Your Pinterest Account To Business The Right Way
If you've been using a personal Pinterest account for years and wondering whether to convert it to a business account or just start over, this is for you. Good news, you don't have to start from scratch. You can convert your existing account and keep everything you've built, but there are a few things you need to do correctly to make sure your account actually works as a marketing tool.In this episode:Why a business account is non-negotiable if you're marketing on PinterestThe exact step-by-step process for converting your existing accountWhat actually happens to your old personal boards (nothing gets deleted)How to set up your profile name, bio, and cover photo to attract your ideal clientWhy claiming your website is a step most people skip, and why it mattersHow to set up your first keyword-rich business boardsALL THE LINKS
- 3 weeks ago15 min
Build A Pinterest Pin Template That Saves You Hours Every Week
The number one reason people tell me their Pinterest strategy falls apart isn't keywords, boards, or even consistency. It's the design step. They sit down to make pins, two hours later they're still adjusting fonts and colors, and they've made exactly one pin. In this episode, I'm walking through how to build a Pinterest pin template in Canva that you create once and reuse forever.In this episode:What makes a strong Pinterest pin template (size, background, text zone, URL, and CTA)The 5-step process for setting up your template in CanvaHow to duplicate one template into a five-pin set targeting five different keywordsHow to save your template so you never start from scratch againHow many template styles you actually need (hint, it's not many)ALL THE LINKS
- Sep 3, 202614 min
347 | Market Your Business Without Posting On Social Media Every Day
I recently polled over 100 marketing professionals and asked a simple question: do you think of Pinterest as social media or a search engine? 51% said social media, 41% said search engine, 8% had no idea. That one answer explains why so many business owners feel completely burnt out by marketing.In this episode:Why social media platforms are engineered to need you every single dayThe search engine difference, and why Pinterest works nothing like Instagram or FacebookA pin I made in 2014 that's still in my top 10 performing pins todayWhat "calm marketing" actually looks like in practiceWho gets the best results from this approach, and who it's not forThe honest caveat about how long Pinterest actually takes to workALL LINKS MENTIONED
- Aug 27, 202613 min
How To Turn Brand Photos Into Pinterest Traffic That Lasts
You invested in brand photos. You've got them. Maybe a few made it onto your website or Instagram, and the rest are sitting in a folder doing absolutely nothing for your business. In this episode, I'm breaking down why the photos that perform best on Pinterest are never the polished headshots, and exactly how to turn one brand photo into five pins that can drive traffic for months, even years. In this episode:Why brand photos outperform graphic-only pins on PinterestThe specific types of shots that drive the most outbound clicks (behind-the-scenes, varied emotion, lifestyle, and tool shots)How to turn one photo into five pins targeting five different keywordsWhy the text overlay matters as much as the photo itselfWhere to pin your brand photo content for maximum reachWhy a Pinterest pin can outlast an Instagram post by months, even yearsALL THE LINKS MENTIONED
- Aug 20, 202615 min
The Complete Pinterest Strategy For Service Clients On Repeat
Send us Fan Mail Most service providers who try Pinterest either post randomly and quit when nothing happens, or post consistently without ever understanding how the full strategy connects. This episode is the full picture, the complete Pinterest strategy that works as a system, so Pinterest keeps sending you the right clients even on the weeks you barely touch it. In this episode: Why Pinterest is a search engine, not social media, and why that changes everything about your strategyHow to se...
- Aug 18, 202639 min
344 | How to Future-Proof Your SEO with Video + AI w/ Georgie Kemp of Veed
Send us Fan Mail If your SEO strategy still lives only on Google, you're missing where your clients are actually searching. Georgie Kemp, who leads organic search at Veed, joins me to break down why traditional SEO isn't dying (the data says search is actually growing) and how AI search is opening up a whole new playing field for small businesses and service providers. In this episode we cover: Why heavy Google search actually increased even as AI search explodedWhether you still need SEO fun...
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About Marketing Strategy Academy with Jen Vazquez
🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee. We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love. And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune in weekly for solo episodes and guest chats with marketing pros who’ve cracked the code and are here to help you do the same.
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