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Marketing Strategy Academy with Jen Vazquez: Daily Summaries Delivered
by Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer
Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee. We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love. And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 6 days ago17 min
340 | How to Find Pinterest Keywords That Get Your Business Found by the Right People
Send us Fan Mail If you are posting on Pinterest and still not getting found, the problem is not your design, it is your keywords. In this episode I break down the biggest Pinterest keyword mistake service providers make and the exact four question interview I run with every client before we touch anything else. In this episode: Why the biggest, highest volume keywords are usually the hardest ones to winWhy keyword stuffing in your pin description kills your clicksThe 4 question interview to ...
- 1 weeks ago14 min
339 | The One Pinterest Metric That Actually Books Clients (Not Impressions)
Send us Fan Mail You're pinning consistently, your impressions look great, and your calendar is still empty. Here's the problem: you've been watching the wrong number. Pinterest shows you 5 metrics, and only one of them is actually connected to whether you book a client In this episode I'm breaking down: What impressions, saves, pin clicks, and outbound clicks each actually mean for your businessWhy saves feel like a win but rarely turn into a clientA real client story where outbound clicks j...
- 2 weeks ago12 min
338 | How to Batch Content for Every Platform Including Pinterest in One Hour a Week
Send us Fan Mail If you feel like you have to be online every single day just to keep up, you're not imagining it. 94% of social media practitioners feel that exact pressure. But that's not a you problem, it's a system problem, and this episode hands you the off-ramp. I'm walking you through my complete 6-step content batching workflow, where one piece of core content each week becomes everything: your email, your Pinterest pins, your carousels, your short-form video, all of it, in about an h...
- 3 weeks ago8 min
337 | This Pinterest Pin Is 12 Years Old and Still Bringing Me Clients
Send us Fan Mail You're pouring hours into content that vanishes in a day, and it's exhausting. In this episode, Jen breaks down why Pinterest works completely differently than every other platform you're posting on, and why a single pin she made in 2014 is still sending her traffic almost 12 years later. In this episode: Why Pinterest is a search engine, not social media, and what that means for how long your content actually worksThe real lifespan of an Instagram story, feed post, carousel,...
- Jun 25, 20267 min
336 | iPhone Brand Photos That Actually Convert Browsers Into Buyers
Send us Fan Mail You've spent time (and maybe money) on brand photos and they're just... sitting there. Not bringing in clients. Not converting. Sound familiar? In this episode, I'm walking you through my 3-step iPhone system so your photos actually work for your marketing. Topics covered: Why iPhone photos sometimes outperform expensive professional shootsThe mindset shift from "pretty photos" to "converting photos"How to set up every shot for conversion, not just aestheticsThe iPhone camera...
- Jun 18, 20267 min
335 | Pinterest Foundations Every Course Skips That Are Costing You Traffic
Send us Fan Mail You're creating Pinterest graphics, following the course advice, and still getting zero clicks. The problem isn't your design. It's your foundation — and most Pinterest courses skip it completely. In this episode, I'm breaking down the 5 foundational pieces every successful Pinterest account has that almost nobody teaches. In this episode, we cover: Why Pinterest is a search engine — not social media — and why that changes everythingHow board names (not board covers) af...
- Jun 11, 20266 min
334 | Pinterest Workflow for Service Providers: Batch It
Send us Fan Mail If Pinterest feels like a hamster wheel you can never get off, you’re probably pinning the wrong way. Most people spread their Pinterest work across seven days and wonder why they’re exhausted and not seeing results. Spoiler: the problem isn’t Pinterest. It’s the strategy. In this episode, I’m walking you through my exact 3-part Pinterest workflow — the one I use for myself and my clients to stay consistent without the daily grind. Why batching on Mondays beats spreading Pint...
- Jun 4, 20267 min
333 | The 3 Pinterest Mistakes That Keep Service Providers Broke (+ Strategic Fixes)
Send us Fan Mail You're doing everything right on Pinterest but still not seeing clients. You pin every day, you follow the rules, but your discovery calls aren't happening. Sound familiar? Today I'm breaking down the three biggest Pinterest mistakes that keep service providers stuck and spinning their wheels.In this episode, we cover: • Why treating Pinterest like social media is killing your reach • The keyword strategy mistake that wastes months of your time• How to create pins that actual...
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About Marketing Strategy Academy with Jen Vazquez
Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee. We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love. And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence.
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