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Marketing Strategy Academy with Jen Vazquez: Daily Summaries Delivered
by Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer
Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee. We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love. And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Today7 min
333 | The 3 Pinterest Mistakes That Keep Service Providers Broke (+ Strategic Fixes)
Send us Fan Mail You're doing everything right on Pinterest but still not seeing clients. You pin every day, you follow the rules, but your discovery calls aren't happening. Sound familiar? Today I'm breaking down the three biggest Pinterest mistakes that keep service providers stuck and spinning their wheels.In this episode, we cover: • Why treating Pinterest like social media is killing your reach • The keyword strategy mistake that wastes months of your time• How to create pins that actual...
- 1 weeks ago12 min
332 | The Real Reason Your Brand Photos Aren't Working + How to Fix It
Send us Fan Mail Do you have gorgeous brand photos sitting in a gallery that you barely use? The problem isn't your photographer or the quality of the images. The problem is that most brand photography sessions are planned around aesthetics instead of your actual marketing needs. In this episode, I'm breaking down exactly why service providers constantly scramble for content, even after investing in professional photos. You'll learn my 3-step process for planning sessions around your marketin...
- 1 weeks ago21 min
You're Consistent on Pinterest But Still Not Getting Clients: Here Are the 5 Things to Audit Right Now
Send us Fan Mail You're doing everything right on Pinterest. You're consistent, you're showing up, you're posting regularly. But you're still not getting the clients you want, and you're wondering what's wrong. Here's the truth: it's probably not your effort. It almost always comes down to five specific things that are very fixable. And one of them will surprise you because most people assume it doesn't matter at all. In this episode, I share my exact Pinterest audit checklist: • Why your pro...
- 3 weeks ago10 min
330 | You're Pinning Consistently But Still Going Nowhere: Here's the Hidden Workflow Problem Killing Your Pinterest Growth
Send us Fan Mail You're being consistent on Pinterest. You're showing up, pinning regularly, doing everything everyone told you to do. But your Pinterest still feels like it's going nowhere. Here's what nobody tells you: consistency on Pinterest isn't just about how much you pin. It's about HOW you pin. There's a specific workflow problem that makes even the most consistent pinners invisible, and I'm showing you exactly what it is. What you'll learn: The real consistency problem most Pinteres...
- 4 weeks ago8 min
329 | You're Pinning Consistently But Getting Zero Clicks? Here's Why (And the 5 Fixes That Actually Work)
Send us Fan Mail You're doing everything "right" on Pinterest - pinning consistently, setting up boards, writing descriptions - but you're still getting almost no website clicks. Sound familiar? Here's the thing: it's probably not Pinterest, and it's probably not your content either. After being on Pinterest since 2009 as a Pinterest Pioneer, I've seen this pattern over and over. There are five specific problems that cause click issues, and once you know what they are, they're actually pretty...
- Apr 30, 202612 min
328 | Headshots vs. Brand Photography: What's the Real Difference (And Which One Will Actually Grow Your Business)?
Send us Fan Mail You booked a headshot session. You got one great photo. And now you're trying to run your entire online marketing presence from it. Sound familiar? In this episode I'm breaking down one of the most common questions I get before someone books a session with me: what is the actual difference between a headshot and brand photography, and which one do you need? Topics covered: What a headshot is, where it works, and where it completely falls shortWhat brand photography actually i...
- Apr 24, 20265 min
327 | Why Pinterest Feels Slow (And Why That’s Actually the Point)
Send us Fan Mail If Pinterest feels slow, it’s not broken. It’s behaving exactly the way it was designed to. In this episode, I’m pulling back the curtain on what’s actually happening behind the scenes when Pinterest feels quiet, why slow growth on Pinterest is way more powerful than fast spikes on social media, and the realistic month-by-month timeline every service provider should know. If you’ve been tempted to quit because it doesn’t feel like it’s working fast enough, this one’s for you....
- Apr 17, 202622 min
326 | Pinterest Analytics: Which Numbers Actually Matter (And Which Ones Are Lying to You)
Send us Fan Mail If you’ve been on Pinterest for a few months and you’re not sure if it’s actually working, you’re probably looking at the wrong numbers. In this episode, I’m breaking down which Pinterest metrics actually matter for service providers, why monthly views are the most misunderstood number on the platform, and what a healthy growth timeline really looks like month by month. I’m also covering how to use Google Analytics alongside Pinterest analytics, the early positive signs that ...
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About Marketing Strategy Academy with Jen Vazquez
Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee. We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love. And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence.
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