71. How Long to Stick With a Marketing Strategy: A 2-Part Framework

How long should you actually stick with a marketing strategy before deciding it’s not working? In this episode, Anna breaks down one of the most common (and emotionally loaded) questions therapists ask when growing a private practice.If you’ve ever felt discouraged because your efforts aren’t producing immediate results, this conversation will help you approach your marketing with more clarity, patience, and confidence. Anna explores why marketing timelines have changed, what today’s slower buying cycle means for therapists, and how to evaluate your strategies without reacting purely from burnout or frustration. You’ll leave with a practical framework for knowing when to stay the course, when to optimize, and when it may actually be time to pivot.WHAT YOU’LL LEARN1️⃣ Why therapists are experiencing slower marketing results than they did a few years ago2️⃣ How to evaluate whether a strategy truly isn’t working—or simply needs more time3️⃣ The difference between measurable and relationship-based marketing strategies4️⃣ Why patience and consistency are competitive advantages in today’s private practice landscapeRESOURCES & LINKS MENTIONEDThe Walker Strategy Co website: https://walkerstrategyco.comPrevious episode on the Trust Recession: https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241Summer Slump Playbook Part 2: https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241“Does Psychology Today Still Work?” episode: https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241CONNECT + SUBSCRIBEEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists:The Walker Strategy Co website: https://walkerstrategyco.comABOUT MARKETING THERAPYMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.