278: Sold a $10,000 Offer Off ONE Email (Before It Existed) - Will Hamilton

Will Hamilton has built a tennis business since 2007, and the way he markets it is a playbook any creator can steal. In this episode he breaks down the $10,000 offer he sold out off one email, the order bump that converts a third of buyers, how comedy made him a sharper copywriter, and how he gets traffic without paying for ads. Will's core offers are situation-based Playbooks (a physical book with QR codes), an order bump that converts about a third of buyers, a low-cost subscription to 40-plus programs, and occasional high-ticket experiences, one of which he sold out at $10,000 off a single email he wrote before the experience even existed. In this conversation, Will reveals: - The $67 order bump and the glove theory behind it - The $10,000 experience he validated with one email - How standup comedy made him a sharper copywriter - Why a mistake-based open beat his old videos by a mile - How he stacks open loops and holds the payoff to the final seconds - Where to put the CTA in a video (hint: not the end) - The borrowed-influence strategy he uses instead of expensive ads - Why he split tests every title and thumbnail FREE RESOURCE: Get the one-page content and marketing playbook → https://podcast.stu.me CONNECT WITH WILL: - Website: https://www.fuzzyyellowballs.com - Instagram: https://www.instagram.com/fuzzyyellowballs/ - Facebook: https://www.facebook.com/fuzzyyellowballsdotcom - YouTube: https://www.youtube.com/user/FYB2007 CONNECT WITH STU: - Website: https://stu.me - Book "Predictable Profits": https://a.co/d/4GIi1uz - Instagram: https://instagram.com/stumclaren - Podcast: https://podcast.stu.me - Membership.io: https://membership.io Subscribe for new episodes every week.