Building the Context Layer AI Is Missing

AI gives confident answers built on missing context. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where that context gap hits go-to-market teams and how her CPG training shapes the fix. She explains treating brand marketing as full P&L ownership, not logo management, and applying classic 4P discipline—pricing, distribution, promotion, and messaging—as one system instead of disconnected levers. She contrasts this GM-style, cross-functional execution model with the narrower brand role common at most B2B SaaS companies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.