Massive Agent Podcast

The 4 Types of Content That Actually Attract Listings

October 1, 2026·20 min
Episode Description from the Publisher

Send me a message If you want more listings, your marketing is probably working against you without you even realizing it. Here's the stat that explains why: 63% of sellers use an agent they've already worked with or been referred to. Only 38% of buyers do the same. Sellers aren't finding their agent on social media the way buyers are, which means most agent content, even really good content, is quietly buyer-facing and doing almost nothing to attract listings. This episode breaks down four ...

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