Ep 20: NFL Advertising Hits Record Highs: What’s Driving Nearly $6 Billion in Revenue?
The NFL continues to dominate live sports advertising. In this episode, Kelly and Sean break down Guideline’s latest NFL Advertising Report, examining the trends, categories, teams, and schedule changes shaping one of the most valuable advertising properties in the world. The NFL generated nearly $6 billion in advertising revenue last season, marking another record year of growth. Kelly and Sean discuss what is fueling that growth, how playoff matchups impact revenue, why certain teams consis...
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