Media Headlines That Matter: Netflix Steps Back, WPP Reinvents, and the Future of Programmatic Advertising

What happens when Netflix walks away from one of the biggest media acquisition opportunities of the year? Why is WPP fundamentally changing the traditional agency holding company model? And what does new data reveal about the continued rise of programmatic advertising? In this episode of Media Monitor, Kelly Sweeney and Sean Wright unpack several of the week's biggest media and advertising headlines while connecting them to the broader forces reshaping the industry. They examine Netflix's dec...