Creative Conversations with Amy Williams

Today we’re joined by Amy Williams, Founder and CEO of Good-Loop, the Good Engagement Platform that uses 'good' to unlock better performance from paid media campaigns. Join us to learn how Amy is driven by the challenge of making something good make sense, why she believes the optimal way to do more good is by working within the systems and leveraging the scale and reach of large companies & why it’s important to understand how the person you’re selling to gets paid. Amy brought us Sheba’s Hope Reef campaign to analyze live using our criteria. Follow Amy & Good-Loop on LinkedIn, and check out Good-Loop’s website to learn more.RESOURCES + LINKS:Nature Valley partnership with the National Parks Foundation: https://www.naturevalley.com/nationalparksSheba "Hope Reef" Sheba Hope Grows Initiative: https://www.shebahopegrows.com/ We'd love to hear from you:Who would you like to see us interview?What campaign would you like us to audit?Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.