83. How to be the Neon Pink in a Sea of Gray and Finally Sell More Houses

Chelsea once walked into her first brokerage meeting completely unaware of the group chat everyone else had apparently been in the night before about what to wear.Everyone showed up in suits, and she didn’t. So she went straight to Express and dropped $2,000 on skirts, blazers, and a couple pairs of heels from Aldo, just trying to look the part. Of course, it worked in the sense that she blended right in.But blending in is the exact opposite of what actually grows a business.In this episode, we're taking you back to where one of our favorite sayings, "being the neon pink in a sea of gray" started and breaking down what it means to stand out without losing your professionalism.The girls discuss:♡ The difference between being unprofessional and just being human online♡ Why copying someone else's brand doesn't work♡ Three questions to help you find what makes you memorable♡ The "COAST filter" (could other agents share this?)—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ The Hotel Nantucket by Elin Hilderbrand♡ Unreasonable Hospitality by Will Guidara♡ Jessi Jean (@jessijeanhome) — creator of the viral "yap challenge"♡ The Home EditThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday