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by J Turner Research
Data in one hand, coffee in the other. Welcome to 'The Multifamily Review' by J Turner Research, where we delve into the multifamily industry with a blend of curiosity and insight. Hosted by Marcus Armstrong, a multifamily aficionado with an inquisitive mind, we're not just decoding trending data—we're questioning it.
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In this episode of The Multifamily Review, Marcus Armstrong breaks down new J Turner Research data from 24,374 student housing move-in surveys. Learn why unit cleanliness and condition have such a major impact on referrals, renewals, and first impressions. Watch to see why the 72 hours before move-in may be the most important window for student housing operators.
AI isn’t here to replace property managers—it’s here to make communication smarter and easier. In this episode of The Multifamily Review, Marcus Armstrong and Mya Hayhurst explore how the CRAFT method helps property managers use tools like ChatGPT to write review responses, resident emails, and social posts that are professional, personalized, and efficient. Tune in to learn how AI can save you time while keeping your voice authentic.
Forget what you think you know about property management. The real story isn’t written in boardrooms; it’s lived in the leasing office, where a single day can range from celebrating a team win to navigating a crisis that feels like a "war flashback." So what separates a thriving, energized team from one that’s burning out? On The Multifamily Review, we’re getting real. Host Marcus Armstrong brings in coworker Kelley Lockaby to share candid stories and powerful lessons from her years on the front lines of multifamily. They explore the human side of the business, the relationships that forge unbreakable teams, the leadership actions that build unshakeable loyalty, and the emotional weight that onsite staff carry every day. This isn’t just another podcast. It’s an inside look at the heart of your operations. Whether you’re an executive trying to connect with your teams or an onsite professional who wants to feel seen, this episode is for you. Listen now for a dose of reality, humor, and a new perspective on what it takes to build a winning on-site culture.
The key to the future of multifamily wasn't found at the slot machines in Vegas—it was on the stages and trade show floor of NAA Apartmentalize. If you're feeling the FOMO, don't worry. This podcast cuts through the hype to give you the essential insights that will define the next 12-24 months. Tune in to hear our breakdown of the biggest takeaways, from AI hacks that are changing operations to the surprising new focus on emotional intelligence in leadership. Plus, stick around for three bold predictions that might just change how you plan for the future. Don't get left behind. Watch now and get the insider scoop in under 30 minutes.
Is your social media strategy truly connecting, or just collecting dust? Marcus Armstrong is back on The Multifamily Review, armed with the groundbreaking new "From Clicks to Keys" report by J Turner Research! Get ready to dive deep into how social media is revolutionizing apartment searches and resident engagement across every generation. This isn't just about pretty pictures; it's about turning digital interactions into signed leases.
He's known by many names – Lux, Scotty Boy, The Kid, Scott Dog – but you know him as Scott! The man, the myth, the legend finally joins Marcus on The Multifamily Review as the dynamic duo reunites. Get ready to climb the multifamily rankings! This episode is your masterclass in achieving top-tier status. Scott, a driving force behind client success at J Turner, breaks down exactly what it takes to make the coveted Elite 1% list and the company-wide Division rankings. Discover the actionable strategies, from property-level tactics to executive-level approaches, that separate the best from the rest. Scott emphasizes why every single interaction is critical for your scores and shares the powerful technique of "living in the moment of gratitude" when asking residents for reviews. He explains how effectively leveraging feedback and data, like insights from the dashboard, fuels improvement, and discusses the necessity of a top-down commitment and accountability for achieving company-wide success. Delving deeper, Scott reveals the secrets to excelling in specific areas recognized by the "Einstein Best Of" Awards, like customer service, communication, and maintenance, ultimately reinforcing that mastering the fundamentals – yes, even simple acts like answering the phone! – is the ultimate key to success. Whether you're on the cusp of elite status or building a strategy from the ground up, Scott provides the insider playbook. Stop chasing scores and start building a foundation for real, sustainable ranking success. Listen now and learn how to truly move the needle!
In this episode, we're providing your guide book on all things virtual apt searching! Unearth how to ace your online reputation, and respond thoughtfully to digital feedback. If you're new to the digital game or you're a tenured legend, discover some new insight here on The Multifamily Review! We're diving into a brand new review of data from J Turner Research, as well as more about how to show renters that your property is the real deal. It's time to make your community the destination of choice on every apartment hunter's quest!
Ever dreamed of robot butlers and smart-home nirvana? Hold up! Before you picture a droid takeover of your apartments, let's get real about AI in multi-family. Forget sci-fi – this episode of The Multi-Family Review dives headfirst into the now of AI and tech, revealing how it's revolutionizing leasing, maintenance, marketing, and even boosting your bottom line. Join Marcus as he explores the smart ways properties are becoming resident-centric powerhouses. Buckle up because the future of multi-family is closer than you think!
Data in one hand, coffee in the other. Welcome to 'The Multifamily Review' by J Turner Research, where we delve into the multifamily industry with a blend of curiosity and insight. Hosted by Marcus Armstrong, a multifamily aficionado with an inquisitive mind, we're not just decoding trending data—we're questioning it.
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