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Music Not Diving with Scuba: Daily Summaries Delivered
by Scuba
Paul Rose aka the musician, DJ, and label boss known as Scuba talks to people of significance from the world of electronic music about their experiences, observations, and attempts to cultivate a life for themselves in the murky and sometimes treacherous waters of the music industry.
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- 2 days ago28 min
#48: I was WRONG about music and corporate money
NEW MERCH STORE: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!Visit the store here: hotflushrecordings.com/shop--Corporate money is the wellspring of great art... discuss!Also, the demise of Nina, Juno Download, and eventually Subvert. --Listen to the Not A Diving Club radio show: https://soundcloud.com/scubaofficial/sets/not-a-diving-clubYou can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist00:00 Intro03:18 Money and art11:04 Downloads are dead23.33 Conclusions Hosted on Acast. See acast.com/privacy for more information.
- May 6, 20261h 34m
#47 Carl Craig: from Motown to Techno via The Electrifying Mojo
NEW MERCH STORE: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!Visit the store here: hotflushrecordings.com/shop--Carl Craig is a producer, DJ, and label owner from Detroit. A feature-length documentary, Desire: The Carl Craig Story, is available to stream now. Listen to the reissue of 'Meditations' LP.We discuss the history of Detroit music, the development of techno, the influence of other areas of popular culture on dance music, and the breadth of his musical experiences from playing guitar in bands as a teenager to being a current artist-in-residence at Michigan State University.This is a conversation with a true legend who does not disappoint! --Listen to the Not A Diving Club radio show: https://soundcloud.com/swufm/scuba-not-a-diving-club-14-1You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist00:00 Intro02:00 The documentary07:15 Judging artists' work14:08 Jungle and the UK rave scene20:29 Breakthrough and early material25:20 Popular culture and dance music31:55 Collaboration and solo work35:48 Bring back guitars41:55 The Electrifying Mojo54:46 Techno and Motown01:01:58 Frankfurt vs Berlin01:08:50 Black music and diversity01:19:47 Artist in residence at MSUFCU Hosted on Acast. See acast.com/privacy for more information.
- Apr 29, 202628 min
Bonus - Singles Club: 2 minute reviews of the UK Top 10
MERCH DROP! Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!Visit the store here: hotflushrecordings.com/shop--Singles Club is a series of podcasts we do over on our Patreon. Sign up for less than the price of a cup of coffee to get all 20+ episodes!--Listen to the Not A Diving Club radio show: https://soundcloud.com/swufm/scuba-not-a-diving-club-14-1You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist Hosted on Acast. See acast.com/privacy for more information.
- Apr 22, 202633 min
#46 The truth about Ticketmaster, and why Chaotic Good's unscrupulous marketing campaigns are actually good for music
MERCH DROP! Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!Visit the store here: hotflushrecordings.com/shop--The bulk of this episode is a deep dive on the Live Nation / Ticketmaster situation.We look at the system of practices that has developed since the merger in 2010, the recent ruling, and the possible future arrangements in a world where the ruling (currently subject to appeal) is put into practice.But separately, we also discuss why the Chaotic Good marketing approach is actually a good thing for music...!--Listen to the Not A Diving Club radio show: https://soundcloud.com/swufm/scuba-not-a-diving-club-14-1You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist00:00 Support the podcast03:00 Is Chaotic Good actually good?07:28 Ticketing31:41 Closing Hosted on Acast. See acast.com/privacy for more information.
- Apr 1, 202635 min
#45 AI sceptics and the boomers who want to save independent music
MERCH DROP! Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping! Visit the store here: hotflushrecordings.com/shop--This week on Music Not Diving we decouple from the Youtube feed and get into the ongoing debate around AI. Sceptics like Ed Zitron have come to prominence with their doubts about the viability of business models of the big AI firms, but in music Suno is busily destroying artistry and the effect of the general LLMs has upended other bits of the industry too.So what does this all mean?And we also learn about the ceiling of the Rolls Royce Phantom and what that might mean for vintage mix consoles.Bob Lefsetz piece on the Indie Alliance: lefsetz.com/wordpress/2026/03/31/the-indie-alliance/Shawn's referenced piece: firstfloor.substack.com/p/the-majors-are-ushering-in-an-eraTed Gioia referenced piece: www.honest-broker.com/p/four-steps-to-hell--Listen to the Not A Diving Club radio show: https://soundcloud.com/swufm/scuba-not-a-diving-club-14-1You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist00:00 Intro02:00 Future of the pod06:50 The Indie Alliance12:30 Major labels and AI15:00 AI scepticism20:17 New Suno model29:20 Rolls Royce and music Hosted on Acast. See acast.com/privacy for more information.
- Mar 18, 202633 min
#44 Watches and musical wonders: the Rolex-ification of music
MERCH DROP! Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping! Visit the store here: hotflushrecordings.com/shop--What does the music industry have in common with Swiss watches? Quite a lot, as we discover on this solo episode of the podcast...The latest Morgan Stanley Swiss watch industry report can be viewed here.--Listen to the Not A Diving Club radio show: https://soundcloud.com/swufm/scuba-not-a-diving-club-14-1You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist00:00 Intro05:52 The current landscape10:08 Volume vs luxury14.07 The key players19.11 How the successful acts do it24.32 Can listeners pick up the slack?27.10 The real problem30.20 Conclusions Hosted on Acast. See acast.com/privacy for more information.
- Mar 11, 202651 min
#43 Techno in India Part II: FILM on the challenges of making music in India
MERCH DROP! Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping! Visit the store here: hotflushrecordings.com/shop--Music Not Diving touched down in Bengaluru, aka Bangalore, for the opening night of DJ El Sid's Ends & Means party, and also to record podcasts at the Bangalore International Centre with two of the most important people in the contemporary techno scene in India. This is part II...Sanil Sudan, aka FILM, is one of the best electronic producers to come out of India. Based in New Delhi, he has been involved in all aspects of the scene over the past decade and more: DJing, promoting parties, running one of India’s first booking agencies (UnMute), as well as making beats as FILM and other aliases including the techno-focused Tyrell Dub Corp. 'We discuss his production process, differing approaches to studio techniques including classic synths and sampling, hidden resources to be found on Youtube, the challenges facing Indian producers, the development of a distinctive Indian sound, as well as his time spent in Berlin as part of the Border Movement Residency (BMR) program. This is a great conversation with a big talent operating in a difficult environment. Get involved! Check out El Sid mixes on Soundcloud. --Listen to the Not A Diving Club radio show: https://soundcloud.com/swufm/scuba-not-a-diving-club-14-1You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist00:00 Intro03:10 FILM06:11 From pro-gamer to promoter08:30 The "No more parties in Delhi" experiment11:45 Learning Music Theory mid-Career15:45 AI Slop and the value of human emotion17:54 The cultural necessity of sampling22:00 Studio talk27:00 The Berlin border movement residency32:30 Post-COVID clubbing & Spotify fatigue37:30 The corporatisation of Boiler Room41:45 Forging an authentic Indian sound49:10 The global hustle for Indian DJs Hosted on Acast. See acast.com/privacy for more information.
- Mar 4, 202656 min
#42 Techno in India Part I: Kohra on building a scene from the ground up
MERCH DROP! Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping! Visit the store here: hotflushrecordings.com/shop--Music Not Diving touched down in Bengaluru, aka Bangalore, for the opening night of DJ El Sid's Ends & Means party, and also to record podcasts at the Bangalore International Centre with two of the most important people in the contemporary techno scene in India. Kohra is a key figure in the modern iteration of techno in India. His label, Qilla Records, has been one of the most important outposts for Indian producers since 2011. And as a DJ, he has established himself as a similarly important voice across clubs and festivals both in India and on the global circuit. He's also a very interesting guy with a lot to say on the state of the scene right now, and also the history.We discuss the scene in India compared to Europe and the US, the development of techno culture in India, the advance of western dance music brands into Asia, today's challenges in running labels, and his history in different areas of music.This conversation is a great insight into the workings of the scene in India... get involved!Part II will air next week.--Listen to the Not A Diving Club radio show: https://soundcloud.com/swufm/scuba-not-a-diving-club-14-1You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist00:00 Intro02:45 Kohra07:30 Local scenes14:00 Western club brands in India21:30 Politics and boycott culture27:50 Kohra's journey into music33:35 Production42:08 Spending time in Melbourne44:40 Jalebee Cartel47:10 Running Qilla Records53:30 Future of the scene in India Hosted on Acast. See acast.com/privacy for more information.
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About Music Not Diving with Scuba
Paul Rose aka the musician, DJ, and label boss known as Scuba talks to people of significance from the world of electronic music about their experiences, observations, and attempts to cultivate a life for themselves in the murky and sometimes treacherous waters of the music industry.
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