My First Million

The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook

October 7, 2026·1h 5m·6-min readinterviewbusiness
Podzilla Summary (6 min)
TLDR
Jeff Harmon built a $500M media empire, Angel Studios, by finding 'glitches' in systems — like YouTube’s early ad platform or overlooked audience demand for values-based content — and combining creative marketing with community-driven funding. His approach hinges on solving personal probl

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Guest

J

Jeff Harmon

interview on My First Million

Mentions

Books, people, and resources mentioned in this episode.

People

Jeff Harmon

Books

The Lean Startup

Companies

Angel StudiosHarmon Brothers

Products & Tools

The ChosenSound of FreedomPoo-Pourri

Topics

Business ModelsContent MarketingDigital MarketingEntrepreneurshipFundraisingFuture Of WorkMarketingStartups

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