How François Mommens Turned a Failed Startup Into 3 Profitable SaaS Tools

In this episode, Jared Bauman sits down with François Mommens to discover how he built three SEO SaaS companies, including Linkody, IndexChecker, and LinkStorm. François shares the full founder journey, from an early failed business to growing Linkody over 13 years, reaching a few hundred paid customers, and relying entirely on organic traffic rather than paid ads. They also get into pricing experiments, competition from major SEO brands, product expansion, AI, work-life balance, and the "fake truths" many founders believe about success. If you want an honest look at building SaaS in the SEO world, this conversation is packed with lessons, surprises, and hard-earned perspective.   Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/! Links & Resources Learn more about Linkody: https://www.linkody.com/ Visit Index Checkr here: https://indexcheckr.com/ See how Link Storm works: https://linkstorm.io/ Connect with François: https://www.linkedin.com/in/flmommens/ Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter  Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper  Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative