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Ninja Selling Podcast: Daily Summaries Delivered
by Ninja Selling
The Ninja Selling Podcast is for real estate agents, loan officers, sales professionals and anyone looking to better their business to increase their income per hour. Hear from the rotation of hosts from the Ninja Selling team as they share tips and tricks from top-producing agents around the country.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Yesterday27 min
Why Does Time Feel So Fast?
Rob Nelson and Peter Parnegg explore a question many people are asking: why does it feel like time is moving faster than ever? Rather than concluding that time itself has changed, they suggest that our perception of time has shifted because of how we spend our attention and energy. The conversation examines how distractions, obligations, and a lack of intentionality can create the feeling that life is speeding by. Peter reflects on how many professionals have become disconnected from where their time actually goes. He argues that the solution is not finding more time, but becoming more intentional with the time we already have. Through examples from his own life, he discusses identifying priorities, reducing "leakage" of time, and focusing on the activities and relationships that matter most. The discussion also ties directly into Ninja concepts like time blocking, P-Time, and living on purpose. Both Rob and Peter emphasize that success is not about squeezing more activity into the day but about aligning time with values, priorities, and meaningful experiences. Ultimately, the episode serves as a reminder that life is not measured by how quickly you respond to emails or how busy you appear, but by how intentionally you spend your time and whether you are present for the moments that matter most. Key Takeaways Time often feels like it is accelerating because attention is fragmented and priorities are unclear The solution is not finding more time but becoming more intentional about how time is spent Time blocking and P-Time help align daily activities with long-term priorities and goals Many people underestimate how much time is lost to distractions, transitions, and low-value activities Success comes from focusing on what matters most and eliminating unnecessary obligations Being fully present creates the most meaningful and memorable moments in life Memorable Quotes "You can be efficient with process and systems, but you cannot be efficient with people." "Clarity is kindness." "Our number one tool is our energy and our consciousness." "You don't lose 20 pounds at a time. You find 15 minutes here and 15 minutes there." "Life is not measured by how quickly you respond to emails." "When I get goosebumps, I know I am fully in the moment." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/
- 1 weeks ago24 min
When One Sentence Changes Your Life
Eric Thompson interviews longtime Realtor and Ninja, Brenda Fortna of Allentown, Pennsylvania. Brenda shares how a single sentence completely transformed her mindset, her business, and her life: "What if it all went right?" After stepping away from coaching and slipping into a mindset that quietly suggested her best years might be behind her, Brenda heard that phrase on a Ninja podcast and immediately adopted it as her new lens for life. What followed was a dramatic shift in both mindset and action. Brenda began preparing more intentionally for appointments, saying yes to opportunities she previously would have avoided, and embracing life list experiences with trust and optimism. She traveled to Spain for a month, took a spontaneous 7,000-mile road trip across the United States, visited national parks, connected with Ninjas across the country, and fully leaned into the belief that life and business could unfold beautifully. At the same time, her real estate business flourished. In just six months of active work during the year, Brenda exceeded her annual goals by more than 60 percent. She credits this to the joy, confidence, and flow she carried into every interaction. Her story illustrates how mindset influences energy, energy attracts opportunity, and one powerful question can completely reshape the direction of your life. Key Takeaways A single sentence or idea can completely shift your mindset and trajectory "What if it all went right?" creates both optimism and intentional action Mindset changes are powerful when paired with preparation and personal responsibility Joy and confidence are highly attractive and naturally improve business results Life list experiences should not wait until "someday" because saying yes creates momentum Listening to podcasts and surrounding yourself with positive ideas can create breakthrough moments Memorable Quotes "What if it all went right?" "I realized my turn wasn't over." "I wanted to increase the odds that it could all go right." "Joy just exudes from you." "Right attracts right." "One sentence can open everything wide for you." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https:/
- 2 weeks ago28 min
Engage Your Agents With Anniversary Reviews
In this episode, Eric Thompson interviews Arwa Armstrong of Heritage First Realty in Wichita, Kansas, along with her coach, Tracy Peterson-Nienaber, to explore how leaders can keep agents engaged, productive, and bought into a company culture. The centerpiece of the conversation is Heritage First's annual anniversary review process, a highly intentional one-on-one meeting system designed to strengthen relationships, support agent growth, and improve retention. Arwa explains that each anniversary review is a face-to-face meeting held around the agent's joining anniversary. Using a structured but flexible framework inspired by Ninja business planning, she creates personalized conversations focused on both personal and professional growth. The reviews begin with FORD conversations and move into questions about goals, support needs, highlights from the past year, and the agent's vision of an ideal brokerage. The purpose is not evaluation, but connection, clarity, and support. The process has evolved into one of the defining cultural strengths of Heritage First Realty. While agents were initially hesitant about the meetings, they now actively look forward to them because they know the conversations are truly about helping them succeed. Combined with consistent leadership presence, coaching, and relationship-focused systems, the reviews have contributed to strong retention, a collaborative culture, and rapid brokerage growth. The episode highlights how Ninja principles apply not only to clients but also to leading agents and building a thriving company culture. Key Takeaways Anniversary reviews create intentional one-on-one time that strengthens engagement and retention The best leadership conversations focus on both personal and professional growth FORD conversations help leaders understand and support agents at a deeper level Leadership is about helping agents achieve their goals, not just monitoring performance Strong brokerage culture is built through consistency, relationships, and genuine care The "magic wand" question reveals what agents truly want from their brokerage experience Memorable Quotes "They don't recruit. They attract." "This is really about helping that person." "You get to know your people better." "If you learned something new, you had a FORD conversation." "We're in it for the long game." "You are Ninjing your people." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: ht
- 3 weeks ago22 min
The Most Exciting Time to Be in Real Estate
In this episode of the Ninja Selling Podcast, Rob Nelson sits down with Ninja Selling Instructor Jessika Mayer to discuss why today's real estate market may actually be the most exciting opportunity agents have seen in years. Despite industry change, media noise, and consumer uncertainty, Jessica explains why relationship-based agents are thriving by focusing on what they can control: trust, conversations, systems, and service. Rob and Jessika explore how the Ninja Scorecard, live flow, FORD conversations, and proven systems are helping agents dramatically shift their businesses in just weeks. They also discuss the growing importance of being a trusted advisor in the age of AI and why authentic relationships remain the greatest advantage an agent can have. At its core, this episode is a reminder that real estate has always been about people, and agents who embrace that truth are positioned to succeed in any market. Key Takeaways Trust is the New Currency In a world filled with information and uncertainty, consumers are looking for someone they know and trust to guide them through important decisions. The Basics Still Win Agents who consistently focus on live flow, relationships, and scorecard activities are seeing rapid momentum shifts in their businesses. AI Won't Replace Trusted Advisors Consumers may use AI for information, but they still rely on human relationships for confidence, context, and guidance. Your Authenticity Is Your Advantage Systems matter, but the magic happens when agents pair proven systems with their own unique personality, perspective, and care for people. Memorable Quotes "The most valuable gift you have to offer is yourself." "We don't chase at Ninja, we attract." "There's really no competition; just look in the mirror." "The artistry of relationship is you." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/
- Apr 30, 202620 min
How to Turn Things Around
Eric Thompson interviews Tammi Winbauer, a Bismarck, North Dakota Ninja, who shares how she turned her business around after a difficult stretch. At the start of 2025, Tammi was in a slump, dealing with personal challenges, low production, and a mindset focused on simply getting by. By the end of the year, she had dramatically reversed course, earning over $220,000 in the second half of the year and building strong momentum into 2026. Tammi credits her transformation to recommitting to the fundamentals of Ninja Selling, especially her morning routine, mindset work, and consistent execution of the Ninja Nine. With her coach's support, she shifted from reactive behavior to a highly intentional, structured approach. Her daily routine now includes gratitude, affirmations, note writing, planning, reviewing her hot and warm lists, and proactively matching clients with opportunities. A key theme is moving from "going through the motions" to deeper, more meaningful execution. Tammi emphasizes writing intentional notes, adding real estate reviews, and staying focused on abundance rather than scarcity. She also implemented clear boundaries in her schedule, which improved both her productivity and her quality of life. Her story demonstrates that even after a downturn, a business can be rebuilt with purpose, discipline, and consistency. The shift from survival mode to intentional action created both stronger results and a more fulfilling life. Key Takeaways Turning a business around starts with shifting from reactive behavior to intentional daily structure A consistent morning routine built on gratitude, affirmations, and planning creates a strong mindset foundation Meaningful execution of the Ninja Nine drives results, not just going through the motions Focusing on hot and warm lists daily creates proactive opportunities and strengthens relationships Setting boundaries improves both business performance and personal well-being Coaching provides clarity, perspective, and accountability that accelerates growth Memorable Quotes "I was trying to survive." "My business today is very on purpose." "There are different levels to doing the Ninja Nine." "I was going through the motions." "Who doesn't like to be thought of?" "You are so worth it." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/ Tammi Winbauer: https://tammiwinbauer.sites.c21.homes/
- Apr 23, 202623 min
How to Score 112 Points a Week
Eric Thompson interviews Kayla Carosella, a Cleveland-based brokerage owner and Ninja Coaching client, about how she leveraged the Ninja scorecard to drive extraordinary results. During a six-week scorecard challenge, Kayla averaged 112 points per week, totaling 674 points, and generated five listings, new business opportunities, and recruiting conversations—all directly tied to consistent activity tracking. Kayla emphasizes that the foundation of her success was simple but powerful: consistently hitting 50 live interviews per week. She shares how she creates these opportunities through a combination of hosting networking events, attending community events, and making intentional follow-up calls. Her approach is rooted in genuine curiosity, asking meaningful questions, and focusing on learning something new in every interaction. A key insight from Kayla is that the scorecard didn't just increase her production—it re-energized her business. By adding daily text messages, handwritten notes, and structured follow-up, she reconnected with past relationships and deepened existing ones. The process became fun, competitive, and highly motivating, especially when combined with accountability and gamification. Ultimately, Kayla's story demonstrates that the scorecard is not just a tracking tool—it's a launchpad for consistent activity, stronger relationships, and predictable business growth. Her message is clear: you don't need perfection, you need progress, and everything starts with meaningful conversations. Key Takeaways The key to high scorecard performance is consistently achieving 50 live interviews each week Networking events and community engagement are powerful ways to generate live conversations Simple actions like "you came to my mind" texts can create meaningful reconnections and opportunities Tracking interactions in real time is essential to staying consistent and maximizing results Gamifying activity through challenges increases motivation, consistency, and enjoyment Progress matters more than perfection; small improvements week over week create big results Memorable Quotes "You have to get your 50 live interviews." "Just be a real person." "Be the human that tries the hardest." "It's progress over perfection." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/ Lokal Real Estate: https://www.lokalrealestate.com/ Katie Carosella: https://www.lokalrealestate.com/agent/921/Kayla_Carosella
- Apr 13, 202639 min
The Farming Formula That Works
In this episode, Eric Thompson interviews Hope George, a Richmond, Virginia based team leader who has built a highly effective Ninja-style farming business that generates consistent listings and income. With 60 percent of her nearly $880,000 in GCI coming from farming, Hope shares a clear, repeatable system for farming intentionally and profitably. Hope's approach begins with selecting the right farm using both relationship affinity and data. She analyzes past transactions, proximity, turnover rates, and competition to identify "fertile ground" before committing resources. From there, she implements a multi-layered flow system that combines high-quality monthly newsletters, targeted postcards with dynamic QR codes, and a strong follow-up system that includes handwritten notes, video messages, and in-person events. A key differentiator is her commitment to both art and science in her marketing. Her eight-page newsletter blends community content, real estate data, and local connections, while her postcards and brand kits create strong visibility and credibility. She complements this auto flow with live flow through charitable events, sponsorships, and consistent community presence. Hope emphasizes that farming requires persistence and financial discipline, noting it took eight months before her first listing. However, once momentum builds, the results compound. Her success illustrates that effective farming is not about luck but about consistent execution, strategic selection, and delivering exceptional value. Key Takeaways Start farming where you already have connection, familiarity, or past success Use data to validate your farm including turnover rate, competition, and ROI potential Commit financially and mentally because farming requires consistency before results appear Combine art and science in your marketing to connect emotionally and demonstrate expertise Use systems to convert auto flow into live flow through follow up and personal touches Leverage your listings aggressively to build visibility and momentum within the farm Memorable Quotes "I have clients calling me every month." "It felt like feeding a slot machine until it hit." "I'm trying to live on your fridge." "I had to stay in it until it started bearing fruit." "I almost quit at eight months." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/ Hope George: https://hopegeorgerealestate.com/
- Apr 3, 202624 min
Clients Coming Out of the Woodwork
Eric Thompson interviews Jackie Converse, a Dallas-based Ninja with Allie Beth Allman & Associates, who is experiencing extraordinary momentum in her business, describing it as "clients coming out of the woodwork." Jackie shares how this success is not accidental, but the result of consistent, authentic Ninja habits that focus on relationships over transactions. Jackie highlights three key drivers of her growth: handwritten notes, consistent auto flow through a weekly real estate newsletter, and thoughtful real estate reviews. Her handwritten notes, about ten per week, are personal, heartfelt, and not about real estate, which naturally leads to reconnection and in-person meetings. Her newsletter provides valuable market insights, while her real estate reviews create meaningful touchpoints that often convert into business without any pressure. A central theme of the conversation is authenticity. Jackie emphasizes that Ninja has given her permission to be herself and build her business in a way that aligns with her personality. Rather than pushing for transactions, she focuses on caring for people, staying in flow, and letting her marketing communicate her expertise. Combined with coaching support, this approach has helped her set better boundaries, streamline her systems, and attract clients who respect her time and value her guidance. Key Takeaways Handwritten notes are a powerful relationship tool that create emotional connection and natural follow up Consistent auto flow, such as newsletters and market updates, keeps you visible and reinforces expertise Real estate reviews create opportunities for business without being pushy or sales focused Authenticity is the foundation of effective flow and the best results come from being yourself Coaching provides clarity, accountability, and helps set boundaries that protect your time and energy You do not need perfection to succeed, consistent effort and following the system at a moderate level still produces strong results Memorable Quotes "I have clients coming out of the woodwork." "It has nothing to do with real estate." "Ninja has given me free license to be myself." "I market what I do so I don't have to tell them." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/ Jackie Converse: https://www.jackieconverse.com/
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About Ninja Selling Podcast
The Ninja Selling Podcast is for real estate agents, loan officers, sales professionals and anyone looking to better their business to increase their income per hour. Hear from the rotation of hosts from the Ninja Selling team as they share tips and tricks from top-producing agents around the country.
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