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NLP MasterCLASS: Daily Summaries Delivered
by Tina Taylor & Steve Crabb
NLP or Neuro-Linguistic Programming has been described as being "the difference that makes the difference" and "the instruction manual to your brain that you were never given when you were born"In this podcast series, you will learn and discover amazing ways to use NLP to make seemingly incredible personal and professional changes.The series is presented by two Society of NLP Master Trainers Tina Taylor and Steve Crabb. Both Tina and Steve have worked with the co-creator of NLP Dr. Richard Bandler and were his head trainers in the UK.Tina and Steve have both trained Internationally and use NLP in their successful professional lives and combined have other 4 decades of coaching experience and have worked with 10's of 1000's of people. The NLP MasterCLASS was originally a practice group set up in London to support people who had recently qualified in NLP. The practice group was open to beginners and advanced trainers the podcast series will give you things to think about and thin
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- 4 days ago1h 7m
Episode 22 - Harnessing Prosperity: A Journey through NLP and Universal Laws
Business Alchemy Retreat, Membership Updates & NLP Tools to Handle News Stress | Steve Crabb & Tina TaylorSteve Crabb and Tina Taylor discuss a UK heat wave, share updates on their July 1–3 Glastonbury Business Alchemy retreat at Chalice Well (with limited places), and describe outcomes from their Prosperity Mission, including a past student increasing dog-training income to over £1,000 per month. They address hesitation and scarcity mindset around investing in change, invite viewers to join their newsletter and Student Dojo at nlp-masterclass.co.uk, and clarify the difference between the free Student Dojo and the paid Secret Agents of Change membership for coaches, therapists, and consultants, reopening this weekend. They promote next week’s quarterly Zoom masterclass with Kay introducing the Happy Brain Model and explain access via a promo code for members. In the Q&A, they offer strategies to reduce negative media impact (remove triggers, disassociate, use humor, examine underlying needs), advise on six-step reframing without requiring conscious solutions, discuss book-leveraging via market research and reviews, suggest options for renting therapy rooms, and outline an approach to staff wellbeing consulting using confidential HSE-style audits, before/after measurement, and monetizing absenteeism and presenteeism.00:00 Weather Banter Opener00:50 Glastonbury Retreat Details02:39 Prosperity Mission Success04:20 Hesitation And Scarcity07:34 Newsletter And Signup09:37 Membership Sites Explained14:53 Next Zoom Masterclass17:26 Tech Clarifications And Jokes19:45 Marco News Mood Question25:16 Detaching From Bad News28:58 Tina COVID And Mindset30:37 Chained Stress Triggers33:09 News and Sensationalism34:06 Unconscious Solutions IMR37:09 Amnesia and Integration38:30 Leveraging a Book Asset41:21 Book Market Research44:56 Finding Office Space47:53 Creative Room Rental Deals53:06 Workplace Wellbeing Strategy56:50 Measuring Impact and ROI01:04:25 Pricing and Cost Framing01:06:44 Closing and Next Steps
- May 1, 20261h 14m
Episode 21 - "Reframing Mastery: Turning Limitations into Strengths"
Reframing Mastery Practice Group: Suggestion in Trance, Limiting Beliefs & Humorous Reframes (Steve Crabb & Tina Taylor)Steve Crabb and Tina Taylor host a live practice group focused on reframing mastery, beginning with global attendee check-ins and Steve’s upcoming trip to Crete amid an earthquake and tsunami warning used as a warm-up reframe. Steve asks, “What is the purpose of suggestion in trance?” and frames it as bypassing conscious limitations to evoke potential and create better mental maps, citing Erickson’s view of suggestibility as receiving impulses and the mind’s idio-plastic ability to change. He guides an ecological reframing exercise: identify a limiting belief, trace its origins and positive intention, uncover secondary gains, consider future costs, and generate alternative perspectives and options (requisite variety). Tina then teaches reframing with humor and respectful teasing, shares examples (including charging for “tea and biscuits,” smoking/weight-loss reframes, and a spider phobia breakthrough), and participants practice in small groups, reporting insights and shifts afterward.00:00 Welcome and Roll Call01:31 Holiday Prep and Tsunami Jokes04:50 Theme Introduction Reframing Mastery05:38 Big Question Suggestion in Trance08:39 Maps of Reality and Suggestibility12:41 Eliciting Goals and Listening Deeply15:24 Limitations and Willingness to Change19:22 Guided Ecological Reframing Exercise27:35 Requisite Variety and New Options32:15 Debrief Insights and Blog Mention34:54 Tina on Reframing with Humor41:12 Rapport Teasing and Client Change43:31 Tea and Biscuit Pricing46:31 Smoking Limitation Reframe48:56 Spider Phobia Breakthrough53:02 Group Reframe Exercise55:09 Practice Debrief Insights01:00:35 Live Reframes on Mic01:11:05 Perfectionism and Next Steps01:11:35 Feedback and Farewell
- Apr 1, 20261h 7m
Episode 20 - Navigating Change: From Everyday Phobias to Life Transformations
Live Q&A: Supporting LGBTQ+ Clients, Marketing Your Change Work, Networking ROI, Hypnobirthing vs Painless Childbirth & Phobia BreakthroughsSteve and Tina host a live-streamed Q&A and share updates from their day-to-day lives before answering emailed questions, mainly from their Secret Agents Change membership. The month’s theme is relationships and gender, based on an interview Tina held with Gloria Hammett and trans woman Dr. Wendy Peters about how NLP coaches and hypnotherapists can best support trans and LGBTQ+ clients, emphasizing confidence, self-esteem, handling bullying, and avoiding imposing the practitioner’s map while listening for modal operators and influences from family and peers. They discuss young people identifying as trans, the possibility of body dysmorphia in some cases, and the importance of sticking to NLP change processes, well-formed outcomes, and ecology checks. They address marketing and referrals: many people don’t understand NLP/hypnosis and may avoid “mental health” language due to stigma, so practitioners should focus messaging on client benefits, demonstrate change work rather than explain it, and double down on what already produces referrals. They answer a case-related question about supporting a Muslim client navigating cultural identity, arranged marriage/divorce, and relationship expectations, again highlighting process-based coaching, clean questioning, logical levels, and ecology. Steve shares mixed experiences with formal paid networking groups—some low return and overly sales-driven, others collaborative and effective—stressing the value of presenting and giving audiences a “wow” demo, including a standout LinkedIn entrepreneurs event that led to significant work and a Sky TV opportunity. Tina answers questions about her painless childbirth work, noting her book is now available in French, differentiating her NLP/hypnotherapy-based approach from the Hypnobirthing franchise’s scripted model, and explaining how she positions her offer. They also discuss transitioning from employment to self-employment, exploring security values, readiness, and business skills, with Tina sharing how she left a banking role and scaled rates. Finally, they cover a claustrophobia case where progress is made but the young client isn’t following instructions, linking resistance to secondary gain and missed ecology issues, and preview a fears/phobias demo in an upcoming practitioner training. They close by promoting upcoming trainings and a three-day Business Alchemy event in Glastonbury with planned activities at Chalice Well.00:00 Going Live Setup01:10 Sunshine Small Talk01:46 Tina’s Turkey Tale03:18 Teenage Grandsons Update05:19 Eurovision Banter06:05 Membership Q&A Intro06:57 Coaching Gender Issues11:15 Don’t Impose Your Map13:42 Youth Transition Stories20:30 Marketing Pitch Advice27:27 Culture Identity in Relationships33:17 Networking Reciprocity Question34:20 Networking Mixed Results37:07 Best Groups Demonstrate37:40 Speaker Wow Moments40:15 Breakfast Clubs Authority44:25 Niche Versus Franchise50:34 Differentiate Your Offer53:16 Quitting Job Security57:42 Phobia Client Compliance01:02:47 Ecology Checks Upfront01:05:24 Wrap Up And Events
- Mar 1, 20261h 1m
Episode 19 - From Helplessness to Healing: Strategies for Effective Coaching
From Helplessness to Healing: Strategies for Effective CoachingSteve and Tina go live to answer audience questions about coaching, therapy, and building a practice. They discuss giving clients “hope” as a way to create a crack in learned helplessness, focusing less on semantics and more on getting clients curious, playful, and willing to try something different, including occasional provocative approaches. They share examples of rapid change work, including a client who stopped drinking after a session, and how stage fright can be addressed using anchors, submodalities, and deep trance identification (DTI), with stories involving rock musicians and actors. They explain handling clients who bring a long list of issues by prioritizing, looking for connected root issues, and aiming for quick wins while setting realistic expectations about session length. Business and marketing topics include generating more inquiries through structured referral strategies, using a collaborative sales conversation process to prevent end-of-call objections (including ensuring decision-makers are present), and challenges of selling workplace wellbeing services in the UK, emphasizing ROI and supporting mental health first aiders/champions. They also cover working with children’s limited diets by training parents, and hoarding by identifying counterexamples and strategies without starting with home visits. The episode closes with updates on upcoming books, travel and trainings, a Mindvalley hypnosis course recording in Estonia, a webinar on hypnotic anesthesia from Italy, and invitations to a July Business Alchemy retreat in Glastonbury and an upcoming London practitioner training.00:00 Going Live Banter01:16 Updates Books Travel Courses04:03 Client Hope Learned Helplessness12:13 Provocative Hope Reframe13:58 Stage Fright Anchors DTI20:23 Actors Anxiety Role Switching26:24 Getting More Client Inquiries28:50 Selling Without Fear29:06 Collaborative Conversation Framework30:52 Decision Maker Commitment Question31:42 Handling Objections Through Process34:13 Kids Food Issues Train Parents38:47 Hoarding Cases Avoid Home Visits44:01 Workplace Wellbeing Pitching ROI53:22 Choosing What To Treat First59:42 Wrap Up Events And Goodbye
- Feb 4, 20261h 0m
Episode 18 - Secrets to Success: From Training to Transformation
Navigating NLP, Networking, and Personal Development on St. Patty's DayIn this engaging episode, Tina and Steve connect virtually across the globe, with Tina in Orlando, Florida, and Steve in Surrey, UK, as they celebrate St. Patrick's Day. They discuss various topics including the impact of the past two years, the evolution and application of NLP (Neuro-Linguistic Programming), business growth strategies, and the importance of tailor-made approaches in coaching and therapy. They also answer community questions about best practices for referrals, effective networking, and working with clients experiencing trauma. Join them for an insightful conversation filled with practical advice, personal anecdotes, and reflections on their extensive experience in the field.00:00 Introduction and St. Patty's Day Greetings00:51 Reflections on Past Events and Changes02:14 Technological Challenges and Natural Disasters05:04 Current Training Environment and Attendees06:19 NLP's Global Reach and Historical Context09:56 Designing Your Bestselling Coaching Practice13:54 The Importance of Client-Centric Service24:24 Addressing Client Issues and Training Insights31:13 Best Practices in Hypnosis32:36 The Evolution of Coaching and Hypnotherapy33:40 The Importance of Continuous Learning36:28 Techniques for Trauma and Change Work46:58 Automated Emails and Efficient Systems49:43 Effective Networking and Referrals59:27 Concluding Thoughts and Upcoming Events
- Oct 1, 20251h 1m
Episdoe 17 - On the Path to Prosperity: Building Teams and Minds
Welcome to 2022: Reflections, Resolutions & Insights from Owen's MasterclassIn this live broadcast, hosts welcome the New Year 2022 with excitement and discuss their hopes for the upcoming year. They reflect on Owen's recent masterclass about storytelling and the hero's journey, sharing personal takeaways and key insights. Additionally, they talk about the importance of live events, audience engagement, and the pros and cons of recording sessions. The hosts answer a variety of audience questions, from the importance of having a supportive team to strategies for assessing clients. The session concludes with a preview of upcoming events and initiatives, including a retreat in Glastonbury focused on prosperity and abundance.00:00 Starting the Live Stream00:35 New Year Excitement01:10 Technical Issues and Membership Perks01:37 Insights from Owen's Masterclass05:48 Upcoming Events and Guest Trainers10:27 Building and Valuing a Team20:35 Preparing for NLP Trainer's Training31:28 Storytelling Practice for Orlando32:40 Building Your Dream Support Team36:58 Session Design Tips46:10 Choosing the Right Clients58:36 Upcoming Events and Announcements
- Sep 1, 20251h 1m
Episode 16 - Unlocking Potential: New Beginnings and Growth
In this engaging episode, the hosts kick off the new year discussing their excitement for 2022 and reflect on Owen’s masterclass on storytelling, diving into the hero’s journey framework. They emphasize the importance of live events, effective session design, and strategies for building a supportive team. With a focus on NLP techniques, they share personal anecdotes and tips for becoming a confident, skilled practitioner. This episode is a blend of practical advice, humor, and inspiration for anyone invested in personal and professional growth.00:00 Starting the Live Stream: Are We Really Live?00:38 New Year Excitement and Reflections01:13 Technical Issues and Membership Benefits01:40 Insights from Owen's Masterclass05:52 Upcoming Events and Guest Trainers10:23 Building and Valuing a Team20:32 Preparing for NLP Trainer's Training31:39 Discovering the Story Cube App32:44 Building Your Dream Support Team37:01 Session Design and Time Management46:14 Client Selection Strategies58:41 Upcoming Events and Announcements
- Aug 1, 20251h 6m
Episode 15 - Fall, Get Up, and Ride Again: Navigating Life's Challenges with Laughter
In this episode of our NLP Facebook Live session, hosts Tina and Steve engage in a lively discussion covering a wide range of topics related to Neuro-Linguistic Programming (NLP). The video begins with technical difficulties and humorous anecdotes about matching hoodies, then transitions into more serious discussions. The hosts discuss the resurgence of old clients facing health fears unrelated to COVID-19 and the impact of social media and news on public anxiety. They also delve into the qualities valuable in both personal and professional life, emphasized by a viewer's question about curiosity and humor. Furthermore, they address the skepticism around NLP being a pseudoscience, suggesting practical ways to handle objections and emphasizing the importance of operational effectiveness. Marketing strategies and the importance of maintaining client engagement are also discussed, along with dealing with suggestions from professionals that may not be helpful. Finally, the episode wraps up with advice on how to inoculate against negative and unhelpful suggestions.00:00 Starting the Live Stream00:37 Matching Hoodies and Light Banter01:19 Reconnecting with Old Clients01:54 Health Fears and COVID-1902:44 Empathic Stress and Social Media04:34 Curiosity and Professional Qualities08:32 Humor and Playfulness in NLP12:40 Addressing NLP Skepticism19:55 The Importance of Pre-Framing30:07 Effective Demonstrations in NLP Training32:29 Dealing with Skeptical People34:13 Understanding Client Beliefs38:37 Effective Marketing Strategies45:16 Addressing Client Concerns53:08 NLP Presuppositions and Resources01:03:22 Final Thoughts and Upcoming Events
About NLP MasterCLASS
NLP or Neuro-Linguistic Programming has been described as being "the difference that makes the difference" and "the instruction manual to your brain that you were never given when you were born"In this podcast series, you will learn and discover amazing ways to use NLP to make seemingly incredible personal and professional changes.The series is presented by two Society of NLP Master Trainers Tina Taylor and Steve Crabb. Both Tina and Steve have worked with the co-creator of NLP Dr. Richard Bandler and were his head trainers in the UK.Tina and Steve have both trained Internationally and use NLP in their successful professional lives and combined have other 4 decades of coaching experience and have worked with 10's of 1000's of people. The NLP MasterCLASS was originally a practice group set up in London to support people who had recently qualified in NLP. The practice group was open to beginners and advanced trainers the podcast series will give you things to think about and thin
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