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Nonprofit CEO SPARK

39: Why Donors Stay: The Real Secret to Sustainable Growth (with Neon One)

July 21, 2026·31 min
Episode Description from the Publisher

Send us Fan Mail What if recurring donors aren't the result of better fundraising...but stronger relationships? Many nonprofit leaders focus on acquiring the next donor. But the organizations with the strongest recurring giving programs think differently. They focus on earning trust, deepening connection, and helping supporters feel like they're part of something meaningful. In this episode of Nonprofit CEO SPARK, Marcia sits down with Abby Jarvis, researcher, writer, and speaker at Neo...

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