Nonprofit Marketing: 5 Social Media Priorities for Small Nonprofits (Ep 52)

Stop Chasing Followers: What Really Matters on Social MediaFor many nonprofit leaders, social media can feel like both a billboard and a scoreboard.It's easy to look at follower counts, likes, shares, and views and assume those numbers determine whether your nonprofit is succeeding online. It's also easy to believe that if you could just grow a large enough audience, donors, volunteers, and supporters would naturally follow.The reality is much different.In this episode, Matt Stockman explains why engagement matters far more than follower count, especially for startup, small, and growing nonprofits. He shares five practical priorities that can help your organization build trust, strengthen relationships, and use social media more effectively without consuming all of your time, budget, and energy.If you've ever felt overwhelmed by social media, frustrated by slow growth, or unsure whether your efforts are actually helping your mission, this episode will help you focus on what truly matters.In This Episode Why follower count is often the wrong metric for nonprofit success  The difference between passive followers and engaged supporters  How consistency beats volume every time  Why nonprofits should stop treating social media like a digital bulletin board  Practical ways to create meaningful two-way engagement  How storytelling builds trust and emotional connection  Why social media should lead people toward deeper relationships, not become the relationship itself  The danger of building your nonprofit entirely on "rented land"  Why trust is more valuable than going viral  How to decide which social media platform deserves your attention The Five Priorities Matt RecommendsConsistency matters more than volumeStop broadcasting and start talking to people one-to-oneTell the stories of your nonprofit frequentlyUse social media as a bridge to a destination, not the destinationBuild around trust, not trying to go viralKey TakeawayStop trying to impress the internet and start trying to consistently connect with your people.Engagement creates trust. Trust creates involvement. And involvement is what ultimately drives volunteers, donors, advocates, and long-term impact.Resources MentionedThe Nonprofit Launch BriefingGet Matt's free weekly email filled with practical strategies, fundraising insights, and nonprofit leadership guidance designed specifically for startup, small, and growing nonprofits.Email: matt@nonprofitlaunchplan.com Subject Line: Sign Me UpConnect with Nonprofit Launch PlanLearn more about coaching, consulting, workshops, and resources for startup, small, and growing nonprofits:Nonprofit Launch Plan