#397 - Your Next Million-Dollar Donor Gives $10 a Year

The biggest gift your organization will ever receive might come from a donor who's been quietly giving you $10 a year for two decades. And most of you are ignoring them.Planned giving evangelist Tony Martinetti, retired attorney and author of the upcoming Planned Giving Accelerated, is back to bust the six nasty myths keeping small and mid-size nonprofits out of the game. It's not too complicated, it's not just for the big guys, and you're not having a "death conversation", you're talking about the life and longevity of your mission.The launch is simple: query your database for loyalty and longevity (gift size doesn't matter), pick your top 3-6 prospects, start conversations. Ten hours a month, no splashy website required. Plus: what to say when you make the ask, and the research showing 75% of donors who put you in their will increase their other giving.If planned giving has been on your someday list, this episode moves it to Monday.Important Links:Connect with Tony:⁠ https://www.linkedin.com/in/tonymartignetti/Tony Martignetti Nonprofit Radio :⁠ https://tonymartignetti.com/My Big Ask Gifts Program:⁠ https://go.rheawong.com/big-ask-gifts-program⁠My Book, Get That Money Honey:⁠ https://go.rheawong.com/get-that-money-honey⁠My Newsletter:⁠ https://www.rheawong.com/⁠