Odd Lots

How Franchise Restaurants Opened the Door to the Gig Economy

July 24, 2026·44 min·5-min readconversationalbusiness
Podzilla Summary (5 min)
TLDR
The episode explores the franchise economy through a conversation with Brian Callaci, chief economist at the Open Markets Institute and author of Chains of Command. He unpacks how franchising, while marketed as entrepreneurial independence, is in reality a tightly controlled system where

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Guest

B

Brian Callaci

conversational on Odd Lots

Mentions

Books, people, and resources mentioned in this episode.

People

Brian CallaciRay KrocColonel Sanders

Books

Chains of Commandby Brian Callaci

Companies

McDonald'sOpen Markets InstituteAmazonUber

Topics

Business ModelsCorporate StrategyEntrepreneurshipStartupsTech IndustryVenture Capital

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