
Amazon is letting merchants using its Multichannel Fulfillment service offer Prime delivery directly on their own websites, with no added cost to retailers or shoppers.Is Prime on your own site a gift for mid-sized retailers or a Trojan horse that makes them even more dependent on Amazon? Chris Walton argues it might actually be a little bit of both.Watch the full Fast Five episode here: https://youtu.be/YTVMA7yS7-gThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy
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