AI for Agriculture: Not Just a Search Engine

AI is transforming agriculture faster than ever — but are farmers using it to its full potential? 🌱🤖 In this episode, you'll learn practical ways foundational AI tools like ChatGPT, Claude, and Gemini can improve farm operations, decision-making, communication, and crop management. Nick Horob, founder of Harvest Profit, joins Brian Kohlmann, director of AI and emerging technologies at Bader Rutter, to explore how artificial intelligence is becoming a real-world tool for modern agriculture — not just another search engine. Listeners will learn: ✅ How AI can streamline on-farm workflows ✅ Prompting tips for better AI results ✅ Which AI tools work best for agriculture applications ✅ How AI can assist with difficult conversations and business decisions Whether you're a 10,000-acre row crop farmer, 500-head seedstock operation, or 5-acre market garden grower, this episode offers practical insights into using generative AI in agriculture today. 🎙 Featuring: Nick Horob — Founder, Harvest Profit Brian Kohlmann — Director of AI & Emerging Technologies, Bader Rutter On Life & Land is produced for John Deere by Bader Rutter and is hosted by David Jones, former editor of John Deere's The Furrow magazine. Recording, mixing and mastering services are provided by RecWest Studio, and our music is by Dale May.