On Top of PR with Jason Mudd

Why PR is the last budget line you should cut (and what happens if you do)

June 23, 2026·28 min
Episode Description from the Publisher

Send us Fan Mail In this episode, Heidi Howell joins host Jason Mudd to discuss why organizations should think twice before cutting PR during economic uncertainty. They explore the connection between reputation, recruiting, employer branding, visibility, trust, and revenue growth. Tune in to learn more! Meet our guest: Our guest is Heidi Howell, she is a marketing executive who leads efforts to transform marketing into a revenue-driving function within healthcare staffing and human resourc...

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