18. Measuring Medical Affairs Impact with Paul Minne

In this episode of OnPoint, Scott hosts seasoned Medical Affairs leader Paul Minne to explore one of the industry's most persistent challenges: defining and measuring impact. With over two decades of experience leading field medical teams across biotech and pharma, Paul brings bold ideas and practical solutions for how Medical Affairs teams can move from traditional activity metrics to truly influencing and measuring changes in clinical practice. Together, they discuss: Why defining “impact” in Medical Affairs remains elusive The problem with traditional metrics like call volume and KOL reach Moving from tactical execution to strategic influence Early indicators that signal meaningful changes in clinical practice Why activity and outcomes aren’t mutually exclusive—and how they can align The role of AI in scaling insight generation and field strategy Building purpose-driven MSL teams that create measurable value Connect with Paul on LinkedIn: https://www.linkedin.com/in/paulminne/ OnPoint: The Medical Excellence Podcast delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs. OnPoint is available on several podcast platforms, including the Acceleration Point YouTube channel. #MedicalAffairs #MedicalExcellence   00:00 – Introduction: Why Measuring Impact Still Matters 02:05 – Why Is Impact So Hard to Define in Medical Affairs? 08:00 – The Real Purpose of Medical Affairs 14:10 – Beyond Metrics: What Should We Really Measure? 18:30 – A Hybrid Model: Activity vs. Strategic Impact 26:20 – How MSL Teams Can Shift Clinical Beliefs 38:00 – AI, Alignment & the Path to the Third Pillar