19. Transforming Medical Affairs at Amicus Therapeutics

In this OnPoint Podcast episode, Joe Giuliano joins Acceleration Point CEO Scott Thompson to reflect on his nine-year journey leading Medical Affairs at Amicus Therapeutics—and the bold transformation he spearheaded before his recent retirement.  From rethinking Medical Affairs’ role to building belief-driven strategies and enabling digital capabilities, Joe shares hard-earned lessons and practical insights for leaders ready to drive real change.  Together, they discuss: • What a real Medical Affairs transformation looks like from the inside • Why starting small can lead to enterprise-wide change • Building belief-based engagement and aligning field and strategy • Using data and AI to drive influence, not just measure activity • Aligning Medical and Commercial with clear, complementary roles • The critical role of leadership vision in successful change management Connect with Joe on LinkedIn: https://www.linkedin.com/in/joseph-giuliano-b364476/ You can learn more about his company, Rare Medical Affairs, by visiting his website at https://www.raremedicalaffairs.com/about-rma or by emailing him at JGiuliano@RareMedicalAffairs.com.  OnPoint: The Medical Excellence Podcast delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.  OnPoint is available on several podcast platforms, including the Acceleration Point YouTube channel. #MedicalAffairs #MedicalExcellence  [00:00] Introduction and Welcome [00:39] Joe's Career Journey [02:44] The Concept of Transformation [05:12] Implementing Digital Tools [07:52] Overcoming Challenges [16:14] Achieving Success and Measuring Impact [30:56] Collaboration and Team Dynamics [41:29] Future Plans and Closing Remarks