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Opening Weekend: Selling Hollywood with Jim Fredrick: Daily Summaries Delivered
by Jim Fredrick
OPENING WEEKEND: Selling Hollywood with Jim Fredrick takes you inside the campaigns that sold some of Hollywood's biggest movies. Former studio marketing executive, author and professor Jim Fredrick is joined by the filmmakers, executives and advertising colleagues who helped create the trailers, posters and campaigns -- providing a fascinating oral history of how Hollywood sells its product.
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About Opening Weekend: Selling Hollywood with Jim Fredrick
OPENING WEEKEND: Selling Hollywood with Jim Fredrick takes you inside the campaigns that sold some of Hollywood's biggest movies. Former studio marketing executive, author and professor Jim Fredrick is joined by the filmmakers, executives and advertising colleagues who helped create the trailers, posters and campaigns -- providing a fascinating oral history of how Hollywood sells its product.
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