Ask These Questions on Your Next Discovery Call

Most discovery calls get through the checklist but never reach the truth. In this episode, Sam and Katy break down why a discovery call is where you guide a couple to discover what they want, not where you pitch, and walk through the specific open-ended question to ask for seven different vendor categories.You'll learn:Why couples often don't know what they need until the right question surfaces itThe difference between an open-ended and a closed question, and why it matters on a sales callSpecific questions to ask couples if you're a photographer, planner, florist, or videographerHow to turn a couple's answer into a pitch, without ever sounding like oneTwo quick newsflashes: AI is changing how couples search. A new generation of buyers is changing what they expect. And a flood of new business owners is changing who you're competing against. Shift how you do business, or watch your traction slip away.If you're feeling like you're flying blind — you're not alone. But you can't afford to wait and see what happens next.So here’s the second PSA: If you love this podcast, then push pause on it and go sign up for our annual State of the Industry panel on Monday, September 14th at 12pm ET. Don't worry, I'll wait. Now, seriously — push pause and go to our Instagram @ideactionconsulting and sign up through the link in our profile. Okay, good, now that you're back. I'm sitting down with five of the savviest people in this industry — Anja Winikka, Kate Turner, Jason Rhee, Malike Adigun, and KT Merry — to talk about what's really going on in 2026, and what's coming in 2027.Hard truths. Honest conversation. No sugarcoating.And it's free. It's virtual. So put on your stretchy pants, pour yourself something — coffee, wine, no judgment, depends on the time of day — and sign up now.