Reading the Signals: How One Successful Organization Knew It Was Time to Change

A highly respected patient advocacy organization with a trusted identity and decades of impact made a bold decision to change – the reasons behind this decision matter for every organization. For many advocacy leaders, brand identity is deeply tied to trust and recognition. But as science evolves and patients’ needs become more complex, organizations must ask themselves: are we reaching all the patients we’re meant to serve? In this episode of Patient Advocacy Voices, host Eric Racine i...