消费新知

188 实用即正义,不慌不忙的去性别化消费

May 8, 2026·41 min
Episode Description from the Publisher

有一些消费者开始不看产品是否卖给女性或是男性,而更多看设计、成分、性价比等因素。去性别化消费也是在这几年进入我们的视野,在社交媒体上也诞生过一些曾经大放异彩的品牌。【本期节目内容】01:05 生活里的有些性别化消费不吐不快 04:31 “去性别化消费”被提出的高潮期07:13 无性别服装品牌的上升期12:15 去性别是实用主义的回归25:26 无性别服装品牌的下半场29:21 爸爸育儿经与创作平权36:22 去性别化的新车消费【本期主播介绍】Neo曾在电商和在线教育行业创业操盘过千万粉丝的项目觉得说真话,很有意思Renee消费者行为研究者「消费新知」天团首席女主播数据和开蚌都可以看很久很久

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