The creator using AI to go viral | Will Weinbach

Social media strategist Will Weinbach joins Reid Hoffman and Parth Patil to explain how AI agents are reshaping content, distribution, and what a single creator can build. Will had never written a line of code before Parth handed him the tools to start. He traces his path from using ChatGPT to write essays, to vibe coding his own software, to running autonomous remote agents like OpenClaw and Hermes—systems that accumulate skills and memory and improve themselves on the fly. Not knowing how anything works under the hood, he argues, is exactly what lets him experiment without fear of what he might break. He walks through the fully autonomous social workflow he built, an agent that pulls, edits, captions, schedules, and posts content across every platform, then reads the analytics and A/B tests itself toward a goal. He also recounts the night his agent went rogue and posted four times at 4 a.m., and the experiment where he put an agent inside his TV just to see if it would work. Along the way, Will and Reid dig into what younger creators understand about attention that older marketing teams miss, and what happens to the resume when the real skill becomes knowing how to use AI. For Will, the edge isn't expertise. It's a willingness to try.