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by Sabrina Runbeck, MPH, MHS, PA-C | Strategic Advisor | Venture Partner | Human Capital Architect | TEDx Speaker | Fractional CSO / COO | Empowering HealthTech Founders to Gain Visibility, Credibility & Capital for Scalable, Mission-Driven Growth
The healthcare industry is in a state of flux, with new technologies, regulations, and challenges emerging all the time. Healthcare entrepreneurs and startup founders face an uphill battle, competing with established players in the industry while striving to make a positive impact. The Provider's Edge is a podcast that recognizes these challenges and aims to provide a roadmap for success. Sabrina Runbeck, the host of Provider's Edge podcast, has first-hand experience with the challenges facing healthcare entrepreneurs. As a Cardiothoracic Surgery Physician Associate with more than 12 years of experience in public health and neuroscience, she has seen the toll that burnout and other obstacles can take on healthcare professionals. After overcoming burnout herself, Sabrina took a career pivot, leveraging public speaking to share her true mission. Sabrina believes that changemakers in healthcare do not burn out because they want to do less. They want to do more of what they love and be seen and appreciated. She is passionate about helping healthcare entrepreneurs and startup founders break free from the traditional healthcare model and create a business that not only generates income but also has a positive social impact. In each episode of Provider's Edge, Sabrina and her guests provide valuable insights and actionable tips to help healthcare entrepreneurs and startup founders overcome the common obstacles that they face. They provide guidance on improving operational efficiency, reducing provider fatigue, increasing access to meet patient expectations, and introducing the next generation of healthcare innovators who are truly making a difference. Sabrina and her guests are experts in their field and have a wealth of knowledge to share. They provide real-world examples and practical advice that you can implement right away to transform your business. The Provider's Edge podcast is the perfect podcast for healthcare entrepreneurs and startup founders who want to make a difference in the world. As a healthcare business owner, you can have it all—an efficient team, clients who feel well cared for, and reclaim an extra day per week. Sabrina and her guests will guide you through the process of rewriting the rules for your business so you can have more time off, a great team, and more income. They will help you break down the barriers that are holding you back and show you how to take control of your business, your life, and your future. In addition to the podcast, Sabrina runs a monthly event called "Healthcare Disruptors Think Tank," which is a collaborative networking event that brings together healthcare entrepreneurs and startup founders to share ideas and insights. Sabrina believes that collaboration is key to success in the healthcare industry, and she is passionate about building relationships and sharing knowledge. Podcast speaking has become one of the most effective ways for healthcare entrepreneurs to scale their businesses in today's world. The Provider's Edge podcast provides a platform for entrepreneurs to share their expertise, build credibility, and connect with a wider audience. Sabrina understands the importance of leveraging podcast speaking to scale your business, and she encourages healthcare entrepreneurs and startup founders to embrace this platform. The Provider's Edge is the perfect podcast for healthcare entrepreneurs and startup founders who want to make a difference in the world. Join Sabrina and her guests to discuss the smartest strategies for scaling your business and creating a positive social impact in the healthcare industry. Start listening today and take your healthcare business to the next level.
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In this episode of Provider's Edge, I sat down with 𝐃𝐫. 𝐂𝐡𝐢𝐠𝐨𝐳𝐢𝐞 𝐌𝐢𝐜𝐡𝐚𝐞𝐥 𝐍𝐰𝐚𝐥𝐨𝐳𝐢𝐞, educator, public health leader, and Director in West Africa, to discuss one of healthcare's most overlooked challenges: 𝘈𝘤𝘤𝘦𝘴𝘴.While many conversations focus on developing the next breakthrough technology, he brings us back to a fundamental question:"𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗲𝘀𝘀𝗲𝗻𝗰𝗲 𝗼𝗳 𝗵𝗮𝘃𝗶𝗻𝗴 𝗮 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗻𝗲𝗲𝗱 𝗶𝘁 𝗰𝗮𝗻𝗻𝗼𝘁 𝗮𝗰𝗰𝗲𝘀𝘀 𝗶𝘁?"From rapid diagnostics that can deliver results in minutes To the realities of serving remote and underserved communitiesThis conversation explores why implementation and accessibility often matter more than innovation alone.If you're a healthtech founder, clinician entrepreneur, healthcare executive, dental practice owner, or wellness leaderThis episode will challenge you to think differently about impact, scalability, and patient outcomes.𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻:✅ Why Dr. Chigozie believes "the science is not a problem; access is the problem"✅ How early diagnostics can transform healthcare outcomes✅ The hidden barriers that prevent patients from receiving timely care✅ Why healthcare solutions must be designed for real-world environments, not just clinical settings✅ The role of public health thinking in creating scalable healthcare impact✅ How healthcare innovators can bridge the gap between invention and adoption✅ What founders and healthcare leaders can learn from underserved communities𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗘𝗽𝗶𝘀𝗼𝗱𝗲𝘀 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗼𝘃𝗲How Building Community Trust Contributes to Sustainable Healthcare Innovation - Explains why healthcare innovation cannot improve population outcomes without community trust, clear communication, and an understanding of the social and public-health conditions shaping access and adoption.How Diagnostics + Payers Speed Treatment - This episode examines how diagnostics companies, clinicians, and payers can reduce treatment delays by aligning workflows, incentives, communication, and responsibility across fragmented healthcare systems.How Virtual Care Keeps Patients Inside Health Systems - Shares how integrated virtual care can improve access in rural and underserved communities while building the patient trust, clinical adoption, and connected infrastructure needed for lasting impact.Where Are You Focused Right Now?<strong st
Building a healthtech company isn't just about creating a better product.It's about solving the right problem, earning trust, and building meaningful relationships.In this episode, Alex Koshykov, Co-Founder of Yield and HealthTech Impact Award winner, shares how his early experiences improving access to care shaped his entrepreneurial journey.Together, we explore why founders need to define a clear niche, build authentic communities, and show up consistently before investors, customers, and partners are ready to say yes.If you're building a healthtech company, this conversation will remind you that sustainable growth comes from focused execution, meaningful connections, and staying true to the mission that inspired you to start.Listen now to learn why solving one meaningful problem can create a much bigger impact than trying to solve everything.𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻:✅ How Alex's early work in public health inspired his journey into healthtech entrepreneurship✅ Why narrowing your focus helps founders become category leaders instead of competing with everyone✅ Why visibility is essential for building credibility with customers, investors, and strategic partners✅ How purpose-driven companies stay resilient through the challenges of building a startup✅ Why consistent action and execution matter more than waiting for the perfect opportunity𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗘𝗽𝗶𝘀𝗼𝗱𝗲𝘀 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗼𝘃𝗲Why Oral Health Is the Missing Link in Healthcare Innovation – This episode explores how solving a specific healthcare challenge can create broader system-wide impact, highlighting the importance of finding a clear niche, building strategic partnerships, and designing solutions that fit naturally into clinical workflows.Why AI Is Rewriting the Rules of Startup Survival for Early-Stage HealthTech Founders – This conversation examines how founders can stand out in an increasingly competitive market by communicating their value clearly, building meaningful relationships, and positioning their companies for sustainable growth beyond the technology itself.How Deep Expertise Helps HealthTech Founders Become Industry Authority – This episode discusses why trust, visibility, and thought leadership are essential for healthtech founders, demonstrating how consistently sharing expertise and building authentic connections can open doors to customers, partners, and investors.Where Are You Focused Right Now?1️⃣ Need More Pilots, Partnerships, or Revenue?You're building momentum, having conversations with investors, developing partnerships, and growing your team.<span
Building groundbreaking technology isn't enough to build a successful healthtech company. 𝐃𝐫. 𝐒𝐚𝐫𝐚𝐡 𝐌𝐚𝐭𝐭 has seen firsthand that the biggest barrier to innovation isn't creating better products.It's making sure those products solve the right problem, fit naturally into healthcare workflows, and reach the people who need them most.In this episode, Sabrina sits down with Dr. Matt, a general surgeon turned healthtech strategist.They explore why commercialization should begin long before product launch. Together, they unpack how founders can build solutions that earn trust, improve healthcare access, and create lasting business value by designing around peopleNot just technology.Listen now and discover why commercialization is the true competitive advantage in healthtech.𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻:✅ Why commercialization starts before the first line of code is written✅ The difference between building impressive technology and building a scalable business✅ How mapping the entire customer journey increases adoption across healthcare systems✅ Why clinicians should be strategic partners—not just names on an advisory board✅ The five pillars of healthcare access every founder should understand before launching a solution✅ Why investors evaluate leadership, messaging, and execution as much as the technology itself✅ How founders can communicate complex innovations in a way customers, investors, and health systems immediately understand✅ Why reducing friction instead of features is the key to long-term adoption𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗘𝗽𝗶𝘀𝗼𝗱𝗲𝘀 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗼𝘃𝗲How Diagnostics + Payers Speed Treatment – This episode explores how better alignment between diagnostics, payers, and care delivery can accelerate treatment, remove barriers to patient access, and help healthtech innovators build solutions that fit seamlessly into real-world healthcare workflows.Why Isn't Your Digital Health Getting Adopted Faster? – This conversation examines why many digital health solutions struggle to gain traction, highlighting the importance of workflow integration, stakeholder alignment, and designing technology that providers and patients will actually use.Why Samsung Bought Xealth and What Founders Should Learn – This episode breaks down the strategic lessons behind Samsung's acquisition of Xealth, showing how workflow integration, enterprise value, and solving real operational challenges can position healthtech companies for long-term growth and acquisition.Where Are You Focused Right Now?</s
Your company is growing.Revenue is coming in.The team is getting bigger.So why does the business still feel like it is burning through cash?In this episode, Sabrina Runbeck sits down with Ibrahim Ashmawey, Founder of Golden Profit GroupTo unpack the financial blind spots that quietly follow HealthTech companies as they grow.They discuss why scaling cannot repair weak margins, how incomplete cost calculations distort pricingAnd why a minimum viable product does not always prove that customers will pay. Ibrahim also explains how unnecessary staffing, duplicate technology, and unclear financial assumptions can make a growing company less sustainable, not more.Listen now and discover how to strengthen your financial foundation before growth turns a small inefficiency into a much larger problem.The structure below follows the established Provider’s Edge show-note format used in the finished episode example.𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻:✅ Why scaling multiplies financial inefficiencies instead of fixing them✅ The difference between a minimum viable product and a minimum sellable product✅ How to calculate the true cost of delivering a healthcare product or service✅ Why labor, implementation, support, compliance, and technology must be included in product costs✅ How strong revenue can hide wasteful spending and weak operations✅ Why founders must connect every hire and expense to a measurable result✅ What unclear financial assumptions communicate to potential investors✅ How duplicate platforms and unused subscriptions quietly drain company resources✅ Why technology must improve capacity, outcomes, or efficiency to justify its cost✅ What founders should review before investing more capital into growth𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗘𝗽𝗶𝘀𝗼𝗱𝗲𝘀 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗼𝘃𝗲How HealthTech Founders and Startup Operators Build Wealth Without Financial Burnout - This episode explores how founders can manage financial risk, protect liquidity, and build long-term wealth without allowing entrepreneurship to consume their personal and financial stability.Why Sports & Health Tech Founders Miss Their Next Round - This conversation explains how investors assess scalability, revenue, EBITDA, capital deployment, team readiness, and exit potential before deciding whether a company is truly ready for its next round.<a href="https://www.youtube.com/watch?v=hfii
Healthcare systems are moving faster than everYet trust in those systems keeps breaking down.In this episode of Provider’s Edge, together with the CEO of Wellness Equity Alliance, 𝐃𝐫. 𝐓𝐲𝐥𝐞𝐫 𝐄𝐯𝐚𝐧𝐬We unpack why healthcare innovation cannot succeed if we ignore the human realities underneath the data. From poverty and politics to communication and public trustThis conversation exposes why many healthcare systems failed during COVIDEven with massive funding and resources available.He shares what decades of working in infectious disease, global health, and public health leadership taught him About the deeper systems driving disease spread and healthcare inequities. Together, we explore what founders, clinicians, and healthcare leaders must understand If we truly want sustainable healthcare transformation.If you are building in HealthTech, leading healthcare innovation, or trying to create scalable impactThis conversation will challenge how you think about trust, adoption, leadership, and systems design.𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻:✅ Why healthcare adoption problems are often trust problems✅ How poverty, politics, and public health systems shape patient outcomes✅ Why throwing more money at broken systems does not automatically create better healthcare✅ How empathy and storytelling influence healthcare communication✅ Why founders cannot build solutions in isolation and expect communities to buy in later✅ The role of experts, ecosystems, and collaboration in sustainable healthcare innovation✅ Why public health became politicized and why that creates long-term risk for everyone𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗘𝗽𝗶𝘀𝗼𝗱𝗲𝘀 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗼𝘃𝗲How Diagnostics + Payers Speed Treatment - This episode explores how healthcare systems, diagnostics companies, and payers can improve patient outcomes by reducing delays in care, strengthening communication, and creating more connected healthcare experiences patients can actually trust.How Virtual Care Keeps Patients Inside Health Systems - This conversation focuses on patient trust, healthcare accessibility, and system design, including how virtual care models can reduce fragmentation, improve engagement, and keep communities connected to the care they need.Why Isn’t Your Digital Health Getting Adop
Everyone is talking about AI, but few leaders are asking the question that matters:How can AI help people make better decisions instead of creating more dashboards, reports, and confusion?In this episode of Provider’s Edge, I sat down with 𝐊𝐚𝐦𝐲𝐚 𝐄𝐥𝐚𝐰𝐚𝐝𝐡𝐢, Co-Founder and President of DocereeTo explore how AI-powered market intelligence can strengthen healthcare marketing, physician engagement, patient education, and commercial decision-making.Her team brought together 75 healthcare leaders to co-create solutions around real industry challenges. The result was AI designed to work as a strategic thought partner—not just another automation tool.For healthcare leaders and founders, the message is clear:Build fewer features.Build solutions people will actually use.𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻:✅ How to turn healthcare data into actionable decisions✅ Why patients and physicians require different engagement strategies✅ How real-time market intelligence improves commercial decisions✅ Why co-creation leads to stronger adoption✅ How AI can support affordability, access, and adherence✅ Why implementation matters more than industry buzzwordsConnect with Kamya Elawadhi on👉 https://www.linkedin.com/in/kamya-elawadhi/ Doceree is the only healthcare marketing platform that can measure and adapt to the actual clinical intent of both physicians and patients. Built on the industry's largest real-time clinical signal network, Doceree's infrastructure unifies the entire healthcare journey - from physician awareness to prescription and patient fill to refill. Explore opportunities here: 👉 http://www.doceree.com𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗘𝗽𝗶𝘀𝗼𝗱𝗲𝘀 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗼𝘃𝗲What If Your HealthTech Marketing Problem Isn’t Visibility but Confusion? - This episode explores why healthcare companies struggle with messaging, market positioning, and audience understanding. How Virtual Care Keeps Patients Inside Health System - This episode discusses patient
Most healthcare founders think the challenge is getting funding.But the real challenge?Building something the healthcare system can actually adopt.In this episode of Provider’s Edge, I sat down with 𝐊𝐚𝐭𝐢𝐞 𝐃’𝐀𝐦𝐢𝐜𝐨 from CareQuest Innovation Partners.We dissected why healthcare founders must focus on workflow alignment, pilot validation, partnerships, and operational infrastructureBefore chasing rapid scale.We also explored why overlooked spaces like oral health and medical-dental integration are becoming some of the biggest opportunities in healthcare innovation today.If you’re building in healthcare right nowThis conversation will challenge how you think about growth, partnerships, and what it really takes to become “fundable.”𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻:✅ What investors and accelerators actually look for✅ Why pilots matter more than pitch decks✅ How healthcare founders can reduce adoption friction✅ Why collaboration is becoming a competitive advantage✅ What sustainable healthcare scaling really looks like𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗘𝗽𝗶𝘀𝗼𝗱𝗲𝘀 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗼𝘃𝗲Why Samsung Bought Xealth and What Founders Should Learn - This episode explores how healthcare founders create enterprise value by solving workflow friction, integrating digital tools into clinical care, and building connected healthcare ecosystems that providers will actually adopt.How Virtual Care Keeps Patients Inside Health Systems - This conversation focuses on integrated care delivery, patient retention, virtual care adoption, and why healthcare systems increasingly prioritize connected ecosystems instead of isolated point solutions.How AgeTech Startups Win Hospital Trust With Wound-Care Pilots - This episode breaks down how healthcare startups gain credibility through pilots, clinical validation, and operational readiness instead of relying on hype or early visibility alone.Where Are You Focused Right Now?1️⃣ Need More Pilots, Partnerships, or Revenue?You're building momentum, having conversations with investors, developing partnerships, and growing your team.The next stage of growth often comes down to knowing where to focus, which opportunities to prioritize, and who can help open the right doors.<span style="background-color:
Some founders might feel uncomfortable with this.But building a great product is no longer enough.Together with 𝐌𝐢𝐜𝐡𝐚𝐞𝐥 𝐉. 𝐅𝐫𝐚𝐧𝐤, let us unpack one of the 𝘣𝘪𝘨𝘨𝘦𝘴𝘵 𝘴𝘩𝘪𝘧𝘵𝘴 happening in business right now: AI is lowering the barrier to building companiesWhich means founders can no longer rely on technology alone to stand out.The real differentiators now?Clear positioning. Distribution. Strategic relationships. And the ability to solve an actual business problem people will pay for.He shares lessons from scaling and exiting his own trading firmLeading technology and risk transformation on a nearly $1B balance sheetAnd now advising founders and boards navigating growth in rapidly changing markets.This conversation is especially important for healthcare founders who are brilliant operators, clinicians, or researchersBut struggle to simplify their messageCommunicate ROIOr build traction outside their immediate expertise.𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻:✅ Why founders are not losing to AI; they are losing to founders using AI better✅ How AI is transforming operations, customer service, research, and decision-making✅ Why distribution has become the new startup moat✅ The biggest mistakes founders make when pitching investors✅ Why trying to serve everyone weakens your positioning✅ How to validate a problem before overbuilding a product✅ The danger of sounding “too technical” in investor conversations✅ Why strategic ecosystems matter more than endless networking✅ How board-level thinking changes risk management and execution𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗘𝗽𝗶𝘀𝗼𝗱𝗲𝘀 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗼𝘃𝗲Why Great HealthTech Innovations Fail Before Reaching Hospitals - This episode breaks down why strong healthcare products still fail without operational readiness, adoption strategy, and the right ecosystem partnerships—directly aligning with Michael Frank’s discussion on commercialization and why great products alone no longer win.<a href="https://open.spotify.com/episode/6GrJ8HRBSQmtQwQHTGT1cE" rel="noopener noreferrer" target="_blank" style="bac
The healthcare industry is in a state of flux, with new technologies, regulations, and challenges emerging all the time. Healthcare entrepreneurs and startup founders face an uphill battle, competing with established players in the industry while striving to make a positive impact. The Provider's Edge is a podcast that recognizes these challenges and aims to provide a roadmap for success. Sabrina Runbeck, the host of Provider's Edge podcast, has first-hand experience with the challenges facing healthcare entrepreneurs. As a Cardiothoracic Surgery Physician Associate with more than 12 years of experience in public health and neuroscience, she has seen the toll that burnout and other obstacles can take on healthcare professionals. After overcoming burnout herself, Sabrina took a career pivot, leveraging public speaking to share her true mission. Sabrina believes that changemakers in healthcare do not burn out because they want to do less. They want to do more of what they love and be seen and appreciated. She is passionate about helping healthcare entrepreneurs and startup founders break free from the traditional healthcare model and create a business that not only generates income but also has a positive social impact. In each episode of Provider's Edge, Sabrina and her guests provide valuable insights and actionable tips to help healthcare entrepreneurs and startup founders overcome the common obstacles that they face. They provide guidance on improving operational efficiency, reducing provider fatigue, increasing access to meet patient expectations, and introducing the next generation of healthcare innovators who are truly making a difference. Sabrina and her guests are experts in their field and have a wealth of knowledge to share. They provide real-world examples and practical advice that you can implement right away to transform your business. The Provider's Edge podcast is the perfect podcast for healthcare entrepreneurs and startup founders who want to make a difference in the world. As a healthcare business owner, you can have it all—an efficient team, clients who feel well cared for, and reclaim an extra day per week. Sabrina and her guests will guide you through the process of rewriting the rules for your business so you can have more time off, a great team, and more income. They will help you break down the barriers that are holding you back and show you how to take control of your business, your life, and your future. In addition to the podcast, Sabrina runs a monthly event called "Healthcare Disruptors Think Tank," which is a collaborative networking event that brings together healthcare entrepreneurs and startup founders to share ideas and insights. Sabrina believes that collaboration is key to success in the healthcare industry, and she is passionate about building relationships and sharing knowledge. Podcast speaking has become one of the most effective ways for healthcare entrepreneurs to scale their businesses in today's world. The Provider's Edge podcast provides a platform for entrepreneurs to share their expertise, build credibility, and connect with a wider audience. Sabrina understands the importance of leveraging podcast speaking to scale your business, and she encourages healthcare entrepreneurs and startup founders to embrace this platform. The Provider's Edge is the perfect podcast for healthcare entrepreneurs and startup founders who want to make a difference in the world. Join Sabrina and her guests to discuss the smartest strategies for scaling your business and creating a positive social impact in the healthcare industry. Start listening today and take your healthcare business to the next level.
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