197: Why Sending 3+ Emails on the Final Day Can 2X–9X Your Campaign

I recently got an email from a development manager telling me I send too many emails. She's not wrong for feeling that way, but that feeling is rooted in one of the most expensive beliefs in nonprofit fundraising. And that's exactly what I'm unpacking in this episode. Today, I'm breaking down the data behind email frequency, what it actually costs your organization when you hold back, and why the inner monologue of "I don't want to bother people" is quietly limiting your mission. I talk abo...