How Brands Turn Customers Into Their Best Marketers | Luke Yarnton
Influencer marketing has shifted from relying on high-following celebrities to building authentic, long-term relationships with micro- and nano-influencers who already love a brand. The key to success lies in creating an 'ambassador army' of real customers who organically promote products
Sign up to read the full summary
Free AI-powered recaps of every episode, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.
Guest
Luke Yarnton
conversational on Right About Now - Legendary Business Advice
Mentions
Books, people, and resources mentioned in this episode.
People
Companies
Topics
Listen to This Episode
More from Right About Now - Legendary Business Advice
Brand Loyalty Is Dying: Devora Rogers on Shopper Promiscuity and Modern Marketing
The Science of Going Viral: Why Storytelling Beats Algorithms and AI
The Social Media Goldmine Brands Are Ignoring with Matthew McGrory
The Million-Dollar Skill Most Professionals Are Losing: Fearless Authenticity, Communication, and Persuasion
From Finance to Netflix: Chris Allen on Influence, Sales, and Startups
Personal Branding Isn’t Dead: How It Still Drives Real Income in 2026 with Ashley Stahl
Related episodes
From other shows on similar topics.
5 ruthless business lessons from one week in NYC
My First Million
The Social Media Strategies Top Creators Use to Build Loyal Audiences | Marketing | YAPCreator Replay | E2
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
How to Use a Local Podcast to Build Authority, Network with Influencers, and Win Clients
The Vault Unlocked
Founders, Creators, & Communities 🤝 E159
The Money Mondays
Why I Still Learn New Ad Platforms The Same Way I Did At $0 | Ep 922
The Game with Alex Hormozi
How Jason Fladlien Scaled to Millions Without Followers... DSH #1920
Digital Social Hour
Get summaries like this every morning.
Free AI-powered recaps of Right About Now - Legendary Business Advice and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.