Designing Bags for LeBron, KD, and the Rest of Us

Send us Fan Mail What does it take to design bags for athletes like LeBron James and Kevin Durant—and what can the rest of us learn from it? After nearly three decades designing soft goods, Hrag Nassanian joins us to share the stories, lessons, and design principles he’s learned from creating products for some of the world’s best athletes, everyday users, and everyone in between. In This Episode, We Cover: The very specific featured KD wanted on his bagWhat small ergonomic details immediately...