The Intent Compression Era Is Here

What if the biggest shift in search is not where people click, but whether intent still predicts behavior at all? AI Overviews have turned the results page from a launchpad into a destination, flattening user behavior across every query type. The result: traffic can fall while brand influence stays intact, attribution gets murkier, and leaders who measure SEO by sessions alone are missing where buyer decisions actually happen now. This episode unpacks the Intent Compression Era and why the cl...