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Send It!: Daily Summaries Delivered
by Send It!
The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.
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- 3 days ago58 min
EP 83: How to Use MCP with your ESP (Step by step tutorial w/ prompts)
Letting AI hit send on your email program is how brands lose their list overnight.In this episode of Send It, Jimmy Kim and Chase Dimond join Bernard Meyer, Omnisend's AI Operations Manager, to get on the record about what AI in email marketing actually looks like when it's working and where the fully autonomous fantasy falls apart. Brand voice drift, deliverability damage, and irreversible mistakes (mass suppressions, accidental deletions) are what happens when the human leaves the loop. The operators getting real lift are using AI as an assistant on skeletons, subject line variations, research, reporting, briefs, audits, and program analysis and feeding it real business data instead of asking it to hallucinate from scratch. Plus the three starter prompts every operator should run on day one.EP 83: How to Use MCP with your ESP (Step by step tutorial w/ prompts) Here's what they cover:- Why fully autonomous AI sending is the fastest path to brand voice damage and deliverability loss- The 7 high leverage tasks AI should actually be doing for your retention program- What MCP is, why it matters, and how it turns generic AI output into business-aware analysis- The three starter prompts (weekly snapshot, upsell segment recommendations, top-campaign pattern mining) that prove the stack works- The 10 prompt pack giveaway and how to put human-in-the-loop guardrails around every AI workflowThank you our friends at Omnisend, Superscale, Retention Roadshow and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Superscale is the first AI agent built for social marketing. It connects to your Meta, TikTok, and Google ad accounts, researches your competitors, and turns a single prompt into hundreds of high-converting creatives built on real performance data. Trusted by Taxfix, SumUp, and backed by Creandum. https://superscale.ai/?utm_source=SenditLone retention marketer no more. Meet Chase, Jimmy, & 75+ hands-on marketers at the Retention Roadshow this June. Get tickets 20% off with ROADSHOW20: https://commerceroundtable.com/roadshow?utm_source=send_it&utm_medium=podcasteCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/______02:37 AI as Tool Not Toy05:00 Three Practical Uses07:57 AI Hype to Ignore12:16 Real Time Savings16:09 Where Not to Trust20:26 Data Ceiling and MCP Intro23:01 Bernard Explains MCP28:41 MCP Setup and First Prompts30:40 Connect Omnisend in Claude32:06 Weekly Snapshot Prompt Demo36:08 Metrics That Matter Most38:50 Upsell Segments From Buyer Data41:12 When AI Gets Too Generic43:37 Repeat Winning Campaign Patterns47:48 Customer Data Access Guardrails51:36 Human in the Loop Framework54:30 Giveaway and Prompt Pack______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
- 1 weeks ago35 min
EP 82: The 160-character masterclass: Writing SMS that actually converts
A bad email gets ignored. A bad SMS gets you blocked.In this episode of Send It, Jimmy Kim and Chase Dimond unpack why SMS keeps falling flat for so many brands and walk through the copywriting formulas that actually convert. The problem isn't the channel, it's that nobody learned how to write for it. With only 160 characters up for grabs, every word has to earn its place, every hook has to land in the first three seconds, and every send has to feel worth interrupting someone's day for. Jimmy and Chase break down the three part structure every high-performing SMS follows, the specific formulas for abandoned cart, replenishment, VIP drops, and flash sales, and the AI prompts they use to write and tighten copy fast.EP 82: The 160-character masterclass: Writing SMS that actually convertsHere's what we're diving into:- Why SMS copywriting is a different skill than email and the four constraints that make it harder- The hook → value → action formula every high-performing SMS follows- Specific formulas for abandoned cart, replenishment, VIP drops, and flash sales- The AI prompts they use to generate, compress, and A/B test SMS copy- The frequency, segmentation, and testing rules that protect opt-out ratesThank you our friends at Omnisend, Superscale, Retention Roadshow and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Superscale is the first AI agent built for social marketing. It connects to your Meta, TikTok, and Google ad accounts, researches your competitors, and turns a single prompt into hundreds of high-converting creatives built on real performance data. Trusted by Taxfix, SumUp, and backed by Creandum. https://superscale.ai/?utm_source=SenditLone retention marketer no more. Meet Chase, Jimmy, & 75+ hands-on marketers at the Retention Roadshow this June. Get tickets 20% off with ROADSHOW20: https://commerceroundtable.com/roadshow?utm_source=send_it&utm_medium=podcasteCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/______02:57 Why SMS Is Different03:25 Space And AI Compression04:43 Context And Attention05:39 Intimacy And Tone06:43 Cost Frequency Segmentation08:02 Hook Value Action Framework10:48 Putting The Formula Together13:27 Abandoned Cart Playbook15:03 Replenishment Timing Texts16:27 VIP Early Access Drops17:06 VIP Drop Specifics17:56 Flash Sale Formula18:33 Mystery Discount Tests19:59 AI Prompts For SMS22:47 Prompt For Shortening24:02 AI Variations For Testing25:34 Replenishment Reminder Prompt27:21 Testing Framework Basics30:18 Common SMS Mistakes31:40 Advanced SMS Tips33:09 Final Recap And Wrap______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
- 2 weeks ago34 min
EP 81: AI prompt engineering for email marketers: The templates that actually work
AI didn't fail you... your prompt did.In this episode of Send It, Jimmy Kim and Chase Dimond unpack why so many marketers are getting generic, unusable output from AI and walk through the prompt structure that fixes it. The problem isn't the tool, it's that nobody taught marketers how to talk to it. Most prompts are missing context, lack constraints, and leave AI guessing at the goal. They break down the four layer structure that turns vague requests into usable copy, then share the exact templates they use every day for subject lines, campaign ideation, body copy, brand voice training, SMS messages, and preview text. EP 81: The 4 layer prompt structure that fixes bad AI outputHere's what they cover: - The four layer prompt structure that turns lazy prompts into usable copy- The subject line and campaign ideation prompts that produce real variety, not filler- How to train AI on your brand voice using past winners and proven examples- The body copy, SMS, and preview text prompts they use every single day- The common prompt mistakes that produce bad AI output and how to fix themThank you our friends at Omnisend, Superscale, Retention Roadshow and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Superscale is the first AI agent built for social marketing. It connects to your Meta, TikTok, and Google ad accounts, researches your competitors, and turns a single prompt into hundreds of high-converting creatives built on real performance data. Trusted by Taxfix, SumUp, and backed by Creandum. https://superscale.ai/?utm_source=SenditWe're hitting the road! Join us for a private, half-day retention workshop coming to a city near you! Get tickets 20% off with ROADSHOW20:https://commerceroundtable.com/roadshoweCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/______00:55 Welcome To Send It01:38 Prompts Matter Most03:02 Four Prompt Layers03:40 Layer One Context04:57 Layer Two Task05:37 Layer Three Constraints08:21 Layer Four Format09:29 Subject Line Prompts11:36 Train With Past Wins13:35 Curiosity Gap Testing14:48 Campaign Idea Prompts17:07 Pain Point Angles18:51 Pain Point Prioritization19:22 Seasonal Campaign Planner20:16 Remix Past Winners20:51 Email Body Copy Framework23:01 AI As Copy Editor24:28 Teach Brand Voice25:43 SMS And Preview Text28:26 Advanced Tips And Mistakes30:31 Edit And Test Outputs______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
- 3 weeks ago22 min
EP 80: The 7 AI prompts every email marketer needs
Your email program has problems. AI can find them in 5 minutes.In this solo episode of Send It, Chase Dimond walks through seven AI prompts that completely change how email marketers, agencies, and freelancers run their programs. Chase shows exactly how to audit an entire email setup, rewrite the flows that aren't working, build a 30 day calendar that mixes the right content, run a teardown of your competitors, and segment your list the right way. EP 80: The 7 AI prompts every email marketer needs Download all the prompts here >> https://ecomemailmarketer.com/ai-promptHere's what he covers:- The mock brand setup and the real numbers behind the audit example- How to interpret the audit output and pick the top three fixes to focus on- 7 AI prompts to audit, rebuild, rewrite, and optimize your systems- The AI rules every marketer needs to follow: editing, fabrication, and hype claimsThank you our friends at Omnisend, Superscale, Retention Roadshow and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Superscale is the first AI agent built for social marketing. It connects to your Meta, TikTok, and Google ad accounts, researches your competitors, and turns a single prompt into hundreds of high-converting creatives built on real performance data. Trusted by Taxfix, SumUp, and backed by Creandum. https://superscale.ai/?utm_source=SenditLone retention marketer no more. Meet Chase, Jimmy, & 75+ hands-on marketers at the Retention Roadshow this June. Get tickets 20% off with ROADSHOW20: https://commerceroundtable.com/roadshow?utm_source=send_it&utm_medium=podcasteCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/______00:00 Welcome to the show02:33 Meet Dimond Apparel: the mock brand we're auditing today04:12 Prompt 1: the email program audit that ranks what's broken06:55 Walking through the audit output and the top three priority fixes09:58 Prompt 2: writing the actual flow emails with full subject line, preview text, and body copy12:05 Prompt 3: the draft scoring workflow that catches what's not strong enough to ship14:56 Prompt 4: writing subject lines that mix curiosity, urgency, social proof, and benefit16:37 Prompt 5: building a 30 day campaign calendar w the right content mix18:10 Prompt 6: running a competitor teardown to see where you stand in your category20:30 Prompt 7: building the right segments and matching content to each______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
- May 5, 202632 min
EP 79: Why most welcome series fail (and the 4 email framework that works)
A 14 email welcome series isn't a strategy... It's a slow goodbye.In this episode of Send It, Jimmy Kim and Chase Dimond break down why so many welcome series quietly underperform and walk through the four email framework that consistently turns subscribers into customers. They get into the psychology behind first-time buyers, the four questions every welcome series needs to answer, and the timing logic that unlocks conversions. If your welcome series is doing all the talking and none of the converting, go ahead and hit play.EP 79: Why most welcome series fail (and the 4 email framework that works)Here's what we're diving into:- Why long welcome series quietly tank your conversion rate and LTV- The "we, we, we" trap that makes brands talk past their new subscribers- Why leading with a discount trains the wrong buying behavior from day one- The four psychological questions every welcome series needs to answer- Why testing for LTV beats testing for conversion rate every time- The four mistakes that quietly kill welcome series performanceThank you our friends at Omnisend, Superscale, Retention Roadshow and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Superscale is the first AI agent built for social marketing. It connects to your Meta, TikTok, and Google ad accounts, researches your competitors, and turns a single prompt into hundreds of high-converting creatives built on real performance data. Trusted by Taxfix, SumUp, and backed by Creandum. https://superscale.ai/?utm_source=SenditLone retention marketer no more. Meet Chase, Jimmy, & 75+ hands-on marketers at the Retention Roadshow this June. Get tickets 20% off with ROADSHOW20: https://commerceroundtable.com/roadshow?utm_source=send_it&utm_medium=podcasteCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/______00:00 Welcome to the show02:51 3 Most common welcome series pitfalls08:56 The four email framework at a high level12:46 The tactical breakdown of the four email timeline13:26 Email 1: the welcome and how to deliver a quick win15:00 Email 2: the education email and when to send it16:41 Email 3: the recommendation email as a helpful guide18:41 Email 4: the social proof email as your closer21:27 The 7 to 10 day timing window and how to adjust it by category23:16 What to do when subscribers buy partway through the series24:23 How to test your welcome series the right way30:08 Recap of the four email framework and final thoughts______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
- Apr 28, 202627 min
EP 78: The unsubscribe paradox every marketer gets wrong
A 0.1% unsubscribe rate isn't the flex most marketers think it is.In this episode of Send It, Jimmy Kim and Chase Dimond take on one of the most misunderstood metrics in email marketing and make the case that obsessing over unsubscribes is quietly making your program worse. They walk through why playing it safe produces generic content, how a low unsubscribe rate can actually be a warning sign, and why the healthiest email programs are the ones willing to lose a few people every week. This one is a mindset reset for anyone who's ever flinched at an unsubscribe notification.EP 78: The unsubscribe paradox every marketer gets wrongHere's what they cover:- Why marketers are psychologically wired to fear unsubscribes- The difference between list size as a vanity metric & list quality as a revenue driver- What a healthy unsubscribe rate actually looks like in context- When unsubscribes are a signal you're doing something right- The three scenarios where an unsubscribe spike is a feature, not a bug- Four metrics that matter more than your unsubscribe rate- The benchmarks for when to celebrate, when to investigate, and when to panicThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/______00:00 Welcome to the show02:23 The unsubscribe paradox explained04:47 What a healthy unsubscribe rate looks like in 202608:32 The benchmarks for a healthy email program09:55 How fear of unsubscribes strips your brand of personality13:06 Scenario 1: taking a stance on something controversial14:19 Scenario 2: launching a new product or evolving your brand16:23 Scenario 3: intentionally cleansing your list with re-engagement18:57 The four metrics that matter more than your unsubscribe rate20:10 Why the best brands are willing to be polarizing21:39 The unsubscribe rate benchmark cheat sheet25:23 The hot take: unsubscribes are not the enemy, boring is25:48 Recap & final thoughts of the unsubscribe paradox______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
- Apr 21, 202629 min
EP 77: Agency vs in house: When to hire, when to fire
The agency vs in-house debate has burned more brands than it has built.In this episode, Jimmy Kim and Chase Dimond break down the real decision framework behind one of the most loaded questions retention marketers, founders, and execs ask: should you hire an agency or build the team in-house? They get into when an agency actually makes sense, what you should never outsource, the hybrid model that works at scale, and the red flags that mean it's time to part ways.EP 77: Agency vs in house: when to hire, when to fireHere's what we're diving into:- What agencies are actually good at (and what they aren't)- The revenue threshold for hiring in-house vs outsourcing- Why strategy, customer insight, and brand voice should never leave the building- The hybrid model that works: in-house owns strategy, agency owns execution- When a project-based engagement beats a retainer- The five red flags that mean it's time to fire your agency- A four-question framework for making the call yourselfThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/______00:00 Welcome to the show02:15 What agencies are actually good at (and where they fall short)06:03 The case for hiring an agency08:43 Using an agency for one-off projects10:30 What you should never outsource13:18 Protecting your brand voice15:21 The hybrid model that actually works18:21 Red flags that mean it's time to fire them23:44 The gatekeeping knowledge problem24:24 A four-question framework to make the call27:09 Recap and final takeaways______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at:https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at:https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
- Apr 14, 202637 min
EP 76: How to produce 5x more email and SMS content with AI
Creative used to be the bottleneck. It doesn't have to be anymore.In this episode of Send It, Jimmy Kim and Chase Dimond get tactical about how retention marketers can use AI to completely change how they produce email and SMS content. Not the vague "just use ChatGPT" advice, but the actual workflow, the brief structure, the editing process, and the quality control system that lets you go from a four hour campaign to a 30 minute one without your emails sounding like they were written by a robot. They also get honest about where AI still falls short and what it means for the future of retention marketing.EP 76: How to produce 5x more email and SMS content with AIHere's what they cover:- Why creative velocity is now a competitive advantage in retention marketing- The old workflow vs the AI workflow and where the time savings actually come from- The four layers where AI helps most: ideation, copywriting, personalization, and iteration- How to write a brief that gets AI to produce quality output instead of generic slop- The five step workflow from brief to send- The five point quality control checklist every AI draft should pass before it ships- How to train AI on your brand voice using past emails and screenshots- What AI still can't do: brand nuance, strategy, and deep customer insightThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/______00:00 Welcome to the show04:34 The old workflow and why it takes three to four hours per campaign06:18 How AI compresses the creative timeline10:13 The four layers where AI actually helps the retention workflow15:40 The five step workflow: start with a brief, not a blank prompt19:00 Idea generation and picking the best campaign angles22:07 Creating test variations from your edited base email22:44 How to prevent AI content from feeling robotic or generic25:52 The study, adapt, generate framework for better AI inputs30:40 What AI still can't do: brand voice nuance, strategy, and customer insight33:07 The future: mass personalization and content velocity at scale35:17 Recap of everything covered and final thoughts______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
About Send It!
The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.
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