#90 – Building a Law Firm Around the Life You Actually Want with Ben Glass

In this episode of Sharp Strategies Sweet Success, I’m joined by attorney and Great Legal Marketing founder Ben Glass for a wide-ranging conversation about law firm growth, AI, delegation, and building a business that actually supports the life you want to live. We discuss how AI is changing the legal industry, why lawyers need to stop treating technology like a threat, and how smart firms are using tools like ChatGPT and Perplexity to get to strategy and client service faster. Ben also shares insights from running Ben Glass Law for over 30 years, including his approach to firm culture, hiring, intake systems, referral marketing, and creating operational structures that allow business owners to focus on their highest-value work. We also talk about the psychology behind delegation, why many lawyers struggle to let go of intake and administrative work, and how law firm owners can start building systems that create freedom instead of burnout. If you’ve ever wondered how to grow a law firm without sacrificing your life, or how experienced entrepreneurs are thinking about AI and the future of legal marketing, this episode is packed with practical perspective and honest conversation. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe