Ep 223: How to Price Your Products So Buyers Say Yes with Jan Touchberry (Pt 2)

Send us Fan Mail If you have ever looked at your own pricing and felt a knot of guilt, this episode is going to feel like a conversation you needed to overhear. In Part 2 of Andee's talk with Jan Touchberry, they get specific about the thing most product based business owners quietly wrestle with: charging what their work is actually worth. They dig into why women in particular tend to undercharge, how to price around the buyer's return instead of your own costs, and why reaching for a disc...