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Shiny New Clients!: Daily Summaries Delivered
by Jenna Harding
The marketing podcast that helps you attract Shiny New Clients to your business. We cover social media marketing, online business growth, marketing strategies and add a heaping scoop of fun (with episodes that are 25 minutes or less).If you've got a business - this is the show you need to fill your calendar with perfect clients.This show is perfect for entrepreneurs, woman-owned businesses, and anyone looking to use Instagram, email marketing, digital marketing and funnels to make more sales.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 4 days ago10 min
Write An "I Help" Statement That Sticks With People (How to Explain What You Do)
You've heard it a thousand times: write your "I help" statement. I help [target audience] achieve [result]. Simple, right? So why does it still feel like nobody really gets what you do? In this episode, Jenna gets real about why even the people who LOVE you and want to support your business can't explain what you do — and why that's actually *your* problem to solve, not theirs. Strong messaging and a clear positioning statement isn't just an online marketing checkbox. It's the foundatio...
- 2 weeks ago17 min
Local Marketing Strategies (and how to reach local audiences on Instagram)
Local marketing strategies go way beyond just hoping social media algorithms find your neighbours-- Take control by understanding local business social media marketing, and using marketing strategies only available to location-specific businesses. Having a location-based business isn't a disadvantage when it comes to marketing. It's an asset. You have access to every online marketing strategy and a whole category of on-the-ground tactics that purely digital businesses simply can't use. The ke...
- 3 weeks ago13 min
Book a client by Friday: Your bootstrappy action plan
Wanna know how to get a new client fast? If you need a client like *now*, the answer isn't a new funnel — it's getting scrappy, getting visible, and reminding people you exist. In this episode, Jenna Harding shares the strategies she's used (and seen her clients use) to book clients quickly — some polished, some unconventional, all proven. From wedding charcuterie boards to a cold Craigslist pitch that turned into a $20,000 job, this one's full of real stories that will get you thinking diffe...
- May 4, 202612 min
The 3 M's of Sales: Why Your Instagram Isn't Converting (And How to Fix It)
You've gotten clients before. You know your offer works. So why is your Instagram not converting to clients? If you're pouring your heart into content and the bookings still aren't coming through, this episode is going to pinpoint exactly where the disconnect is — using the 3 M's of sales framework. The 3 M's of Sales: Mindset — If selling feels icky, pushy, or like you're taking something from people, that belief is showing up in every word you write. Your mindset isn't just a "woo" problem ...
- Apr 20, 202615 min
10 ways to repurpose your Instagram content
If you wanna spend less time on your phone and still grow your social media ASAP, learn how to make one solid post idea go a loooong way! This episode shares super tactical and doable strategies for repurposing your social media content and will leave with your brain buzzing with ways to repurpose old Instagram posts I guarantee you haven't thought of. (I also included 3 answers for 'how to download instagram posts without the watermark') Inside this episode, you’ll learn how to turn one piec...
- Apr 13, 202621 min
Social Media Marketing For New Businesses (what to post to get clients online)
You started a business. Now what the heck do you post on social media? If you've ever stared at your phone wondering how to announce your new business on social media — this episode is for you. Social media marketing doesn't have to be this big, scary, elaborate production. In fact, the pressure you're putting on that first post might be the very thing slowing you down. In this episode, Jenna breaks down exactly how to get started with social media marketing for a new business, using th...
- Apr 6, 202612 min
The 2026 Instagram Algorithm Update (and the ONLY part that matters)
Find out the major change that determines if your posts are shown to more people, and 3 ways to incorporate it into your content strategy. Plus, hear my take on the one--only--thing you really need to know about the Instagram algorithm, as someone who has worked in social media management for 8+ years. We break down how the Instagram algorithm actually works in 2026 (and why most updates don’t matter nearly as much as you think). If you’ve been stressing about low reach, declining engag...
- Mar 30, 202610 min
3 Barriers Blocking Your Next 10 Clients
We're getting organized. We're getting our messaging down. We're taking ALL THE ACTION-- and you're gonna book your next 10 clients. In this episode, Jenna breaks down the three barriers she sees blocking business owners from getting their next 10 clients. We cover: #1 — Journey Clarity. Do you actually know what you want your leads to click, and in what order? From your Instagram link in bio to your sales page, Jenna walks through why a confusing or overloaded client journey is quietly repel...
About Shiny New Clients!
The marketing podcast that helps you attract Shiny New Clients to your business. We cover social media marketing, online business growth, marketing strategies and add a heaping scoop of fun (with episodes that are 25 minutes or less).If you've got a business - this is the show you need to fill your calendar with perfect clients.This show is perfect for entrepreneurs, woman-owned businesses, and anyone looking to use Instagram, email marketing, digital marketing and funnels to make more sales.
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Frequently Asked Questions
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Shiny New Clients! publishes weekly. Our AI generates a summary within hours of each new episode.
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Shiny New Clients! covers topics including Education, Business, Marketing, Entrepreneurship, How To. Our AI identifies the specific themes in each episode and highlights what matters most to you.
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